May 14, 2019

The Quality Algorithm Update

What Is the Quality Algorithm Update? The Quality Update is one of the more recent search updates that alters Google’s core algorithm. Yep, that’s right. That means it’s big. Google confirmed this update on Twitter: As with any other Google algorithm update, it has the very real potential of affecting your website’s search rankings. Don’t […]
May 6, 2019

The RankBrain Algorithm Update

What Is the RankBrain Algorithm Update? Implemented in October of 2015, the RankBrain Algorithm Update is the most recent Google update to Google’s core algorithms that incorporates machine learning technology. Well, it’s actually the only one to incorporate artificial intelligence so far. As far as Google algorithm updates go through, RankBrain is big. Soon after […]
May 4, 2019

The AdWords Shake-Up Algorithm Update

What Is the AdWords Shake-Up Algorithm Update? The AdWords Shake-Up Update is a change to Google’s algorithm that alters how paid search ads show up on search engine results pages, or SERPs. Prior to the change, ads showed on the top of these SERPs as well as on the right-hand side of the page. As […]
April 28, 2019

The Penguin Algorithm Update

What Is the Penguin Algorithm Update? The Penguin Algorithm Update is an update to the original 2012 webspam algorithm update that Google coined “Penguin.” No one knows why it’s called Penguin, but it’s likely related in some way to the person who created the code. The most recent Google update to Penguin—also known as Penguin […]
April 26, 2019

The Intrusive Interstitial Penalty Algorithm Update

What Is the Intrusive Interstitial Penalty Algorithm Update? The Intrusive Interstitial Penalty Algorithm Update is a change to Google’s algorithms designed to penalize websites that use intrusive interstitials on mobile. The update was officially announced by Google on January 10, 2017: The update wasn’t a surprise. The search engine had been warning webmasters for months […]
April 26, 2019

The Google Jobs Algorithm Update

What is the Google Jobs Algorithm Update? The Google Jobs Algorithm Update was implemented in mid-April of 2018. One of the more aggressive search updates in recent Google history, this change to the search engine’s algorithm will impose a manual penalty to sites who leave job postings on their pages that have already been filled […]
April 26, 2019

The Caffeine Algorithm Update

What Is the Caffeine Algorithm Update? The Caffeine Update was officially announced on June 8, 2010, though Google had been working on it for about two years before it was officially rolled out. Caffeine marks the most recent Google update involving its entire indexing system. Search updates are rolled out all the time by Google, […]
April 26, 2019

The Brackets Core Algorithm Update

What Is the Brackets Core Update? The brackets core update was the most recent Google update to its core algorithm. The update changed how the search engines rank sites based on quality content.  The update was rolled out around March 7, 2018, but some site owners reported seeing changes as early as March 2nd. What’s […]
April 25, 2019

The Zero-Result SERP Algorithm Update

What Is The Zero-Result SERP Algorithm Update? The Zero-Result SERP Algorithm Update was first released by Google on March 13, 2018. This new update for Google removed organic search results for some search queries and replaced them with a single knowledge card. At the time, this most recent Google update caused quite an uproar among […]