So, you’re thinking about taking the leap into video marketing.
The truth is, if your business hasn’t gotten started in video, now is the time. Video is the fastest-growing media, and for good reason. Videos are engaging, entertaining, and easy to share.
YouTube is by far the most popular website for sharing and consuming videos. No matter what your subject matter is, chances are there are people on YouTube searching for the topics you just so happen to be an expert in.
Video is a great way to reach engage your existing customers in a new way. It’s also the perfect way to introduce your brand to potential new customers who haven’t heard about you before. But where do you start?
Launching your YouTube channel can be an overwhelming task. With so many established channels already in existence, you may be wondering how your videos will be able to compete with the pros in your field.
The good news is that you don’t have to be an expert to produce a great video for your business. We can show you have to make a YouTube Video in just six easy steps.
The first thing you need to do if you want to make a video on YouTube is to choose a topic. Generating the right topics is the first as possibly most important step in the video-making process.
If you’re going to create videos that people actually want to watch, you have to figure out what your audience is looking for.
This is where a little market research comes in handy.
To get started, take a look at other channels that are in the same field as you are. Pay close attention to which videos are gaining the most views and receiving the most comments. What types of questions are their audience members asking? This is all information you can use to start generating topics for your own videos.
If you currently have a blog, or if you’re active on social media, you should also look to your existing audience for clues about what topics they’re dying to know more about.
Once you’ve zeroed in on a topic, it’s time to work on your script.
Now, when we say “script” don’t feel like you need to write out every word you’ll say in your video. In fact, we recommend that you DON’T do that.
Whether you’ll actually be in front of the camera, or if you’ll be a voice in the background, you want your words to sound as natural as possible. A conversational tone works best when you’re trying to create an engaging video.
Instead of a word-for-word script, create a layout of important bullet points you want to touch on in your video.
This will help you ensure that your video flows nicely and you don’t forget to cover any important information.
Lights, Camera, Action!
Of course, one of the most important things you need to make YouTube videos is, well, a camera.
Quality video on any budget. It is possible!
Once you get the hang of creating videos, you’ll likely want to invest in a good camera, some quality microphones, and other equipment. But don’t worry, you don’t need to go out and buy expensive equipment if you’re just getting started.
In fact, you can create a great looking video using nothing but your smartphone is that’s all you have at your disposal.
Whether you’re using an iPhone or a dedicated video camera, take some time to experiment with lighting and the backdrop for our video. Do you best to eliminate any background noise that your camera might pick up.
Then, just go for it!
Don’t let the fact that you don’t have expensive equipment keep you from posting your first video. If you take a look back at the early videos on some of your favorite YouTube channels, you’ll be surprised at how different their video quality was back in the day. That didn’t stop them from getting started, and it shouldn’t stop you.
If you’re going to make YouTube videos, you’re going to have to get comfortable with video editing.
Just like your equipment, you don’t have to invest in pricey video editing software to produce a great video.
Mac users have access to iMovie, which allows for easy video edits, even for beginners. There are also plenty of free programs that you can download online such as VideoPad and OpenShot.
Video editing is something that you’ll get better at with some practice, but there are a few key principles you want to keep in mind as you edit your first video.
First, be cautious of the length of your video. The average viewer does not have the attention span to watch long, drawn out videos. Try to keep your video as tight as possible to avoid losing the interest of your viewers.
If your subject matter is a really broad topic that requires an in-depth explanation, consider breaking it up into shorter videos.
Now you have a series that you can stretch out over multiple days and weeks!
Second, make sure that you keep the sound quality consistent throughout your entire video. Sudden changes in volume and tone are very noticeable to viewers and can make you look unprofessional.
Finally, the moment you’ve been waiting for!
Uploading a video to YouTube is a fairly simple process.
From your dashboard, simply click on the video camera icon and select “Upload video”. From there you’ll be prompted to select your video file from wherever you have it is saved on your computer.
Finally, there’s a few steps you need before publishing your video to YouTube.
First, select a title for your video. Your title should be something that will catch potential viewers’ attention but also clearly explain what your video is about.
Next, you need to write a description for your video. This step is very important. Your description should be a short explanation of your video first and foremost. However, it’s also important to make sure you include some well-researched keywords in your description. This will help your video show up higher on search results within YouTube and in search engines like Google.
Now that you know how to make a YouTube video, you’re ready to get started! Make this the year that you finally take the leap into video.
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