The single most important trend in marketing right now is video.
Video marketing is extremely powerful!
Don’t believe us? Just take a look at your competitors, chances are many of them are already using video to engage their audience and drive sales.
If you’ve been considering adding video to your marketing plan, no is that time!
Still on the fence? Here are 10 amazing benefits of video marketing that you don’t want to miss out on:
You can only say so much in a social media update or email newsletter.
But video gives you the power to speak directly to your core audience.
Not only do videos see more engagement than other types of media, but they are also more personal. That’s because you can put a real face and/or voice to your message.
Videos are easy to share and have a much better chance of going viral than other forms of media.
If you take the time to make great video content that really adds value to your current audience, chances are they’re going to want to share it with their own networks as well.
Before you know it, your content is getting in front of a whole new group of potential followers and customers.
Did you know that YouTube videos can rank in search results?
If you’re in a competitive industry, then chances are your website faces a lot of competition for search engine rankings.
However, since there are far fewer local businesses with YouTube channels than websites, you have an opportunity for your videos you skyrocket to the top of video SERPs.
But wait, it gets better!
If your videos are performing well in your niche, and if they link back to your site, that can help improve the PageRank of your main website as well!
We mentioned that videos are very shareable, but just like Google, social media platforms use their own algorithms to determine what content people see first when they log on.
You’ve seen plenty of videos on Facebook, but did you know that videos that are uploaded directly into Facebook actually get preferential positions in the Newsfeed?
That means the simple act of posting video natively on Facebook could actually increase the number of people who view your video.
If you’re dedicated to creating high-quality videos, it won’t be long before your audience starts looking forward to your new content.
Before you know it, you’ll find that you’ve established yourself as an authority in your niche.
As a business owner, this could mean more customers calling your office or walking through your door.
Essentially, your videos will help you gain credibility with people before they even become customers.
You’ve heard the old adage “always leave them wanting more”
Our best advice on how to market your videos: be a storyteller.
If your video manages to either educate, entertain or inspire people, then they’re going to want to hear more of what you have to say.
You can take advantage of this by using your videos to encourage people to sign up for your email list.
Once someone is on your list, you can begin the process of converting them from a fan to a paying customer.
In an age where everyone is always on the go, how many people do you think have time to read an in-depth newsletter or article?
The truth is, not many.
You’re probably subscribed to several industry newsletters that you would like to read, but simply don’t have time to.
But a 2-3-minute video? Most people have time for that!
With some many of your audience members browsing social media during their limited amount of downtime, a high-quality video is a great way to capture the attention of your audience members on the go.
Did you know that visitors will spend upwards of 80% more time on a website that has video?
Video is the most engaging form of media by far.
Some say it’s because it captivates more senses. Our brains are just wired to respond to visuals and sound more than words on a page.
Whatever the case, there’s no denying that video content is the best way to get your audience to engage with your content.
If done right, content marketing takes a LOT of time. As a business owner, you would probably like to create consistent content across multiple platforms from social media to email, and even a blog on your own website.
It’s a great idea to have a well-rounded marketing plan, but it’s easier said than done.
Who has the time to create multiple different forms of content each week?
The great thing about video is that you can repurpose it and make your message go further.
Write a short description of your video for a blog post and share it on your website. Mention your latest video in an email newsletter and add a link to your YouTube profile. And of course, share your video on your social media profiles and engage with your audience on those channels.
With a single video, you could be reaching your audience in all types of different places on the web.
Repurposing content is an effective time-saver and a great way to help your content marketing effort go further.
There’s a time and place to create videos surrounding current events, however, you should make it your main focus to create evergreen content whenever possible.
Think about the information that your target audience is not only looking for today but will also be searching for months and years from now as well.
Once you’ve built up a catalog of useful videos, you’ve effectively created a passive method of generating organic leads for your business all year long.
Now that you know just how valuable video is as a marketing tool, it’s time to start planning and marketing your videos to the world!