August 2, 2019
The Case for Content Marketing The only way to create content that converts on a regular basis is to develop a strong content marketing strategy for your company. How do we know content marketing works? Because brands are continually increasing their content spend, especially in the B2B space. According to a recent study from […]
June 12, 2019
Snapchat is one of the most popular social media platforms around, especially for the younger among us. But did you know that it’s now a hot spot for businesses as well? No, it’s not Instagram. But if your target audience includes teens, then it’s also not to be overlooked. Ready to discover how to leverage […]
May 14, 2019
What Is the Quality Algorithm Update? The Quality Update is one of the more recent search updates that alters Google’s core algorithm. Yep, that’s right. That means it’s big. Google confirmed this update on Twitter: As with any other Google algorithm update, it has the very real potential of affecting your website’s search rankings. Don’t […]
May 10, 2019
A Simple Guide to Bing SEO When it comes to SEO, most webmasters suffer from a severe case of tunnel vison. They’re hyper-focused on Google, and they pretty much ignore everything else, including Bing. This obsession with Google has been going on for quite some time. Since 1998, Google has gotten the lion’s share of […]
May 6, 2019
What Is the RankBrain Algorithm Update? Implemented in October of 2015, the RankBrain Algorithm Update is the most recent Google update to Google’s core algorithms that incorporates machine learning technology. Well, it’s actually the only one to incorporate artificial intelligence so far. As far as Google algorithm updates go through, RankBrain is big. Soon after […]
May 4, 2019
What Is the AdWords Shake-Up Algorithm Update? The AdWords Shake-Up Update is a change to Google’s algorithm that alters how paid search ads show up on search engine results pages, or SERPs. Prior to the change, ads showed on the top of these SERPs as well as on the right-hand side of the page. As […]
April 28, 2019
What Is the Penguin Algorithm Update? The Penguin Algorithm Update is an update to the original 2012 webspam algorithm update that Google coined “Penguin.” No one knows why it’s called Penguin, but it’s likely related in some way to the person who created the code. The most recent Google update to Penguin—also known as Penguin […]
April 26, 2019
What Is the Intrusive Interstitial Penalty Algorithm Update? The Intrusive Interstitial Penalty Algorithm Update is a change to Google’s algorithms designed to penalize websites that use intrusive interstitials on mobile. The update was officially announced by Google on January 10, 2017: The update wasn’t a surprise. The search engine had been warning webmasters for months […]
April 26, 2019
What is the Google Jobs Algorithm Update? The Google Jobs Algorithm Update was implemented in mid-April of 2018. One of the more aggressive search updates in recent Google history, this change to the search engine’s algorithm will impose a manual penalty to sites who leave job postings on their pages that have already been filled […]