{"id":5771,"date":"2019-08-13T11:39:19","date_gmt":"2019-08-13T18:39:19","guid":{"rendered":"https:\/\/www.adprosmarketing.com\/?p=5771"},"modified":"2020-09-14T23:37:49","modified_gmt":"2020-09-15T06:37:49","slug":"how-to-get-white-hat-links-for-seo-with-blogger-outreach","status":"publish","type":"post","link":"https:\/\/www.adprosmarketing.com\/how-to-get-white-hat-links-for-seo-with-blogger-outreach\/","title":{"rendered":"How To Get White-Hat Links For SEO With Blogger Outreach"},"content":{"rendered":"
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Whether you\u2019re a seasoned online marketer or a newbie to the world of SEO<\/a>, you probably already know how important links are to your online rankings. High-quality, authoritative backlinks to your site can skyrocket you to the top of SERPs<\/a> faster than just about anything else. So when it comes to links, every website owner wants them, but few know how to get them<\/strong>.<\/p>\n As with most anything, there are right and wrong ways of getting links to your website<\/a>. In the language of SEO<\/a>, the right way is referred to as white-hat link building.<\/p>\n White-hat links are the kinds of links that you get through purely natural link building techniques<\/a>. You can think of them as rewards from the search engine gods who look down approvingly at all of the hard work you\u2019re doing while simultaneously resisting the temptation to cut corners.<\/p>\n White-hat link building is very effective, and it\u2019s all on the up-and-up. There are absolutely no deceptive practices that you have to keep hidden, and you won\u2019t ever have to worry about getting hit with a penalty from Google.<\/p>\n The only \u201cproblem\u201d per se with white-hat link building<\/a> is that it\u2019s not an overnight or in-demand process. When it comes to this type of SEO<\/a>, good things come to those who wait<\/strong>. If you\u2019re not willing to be just a little bit patient, then you\u2019re not likely to be too pleased with the process.<\/p>\n On the other hand, if you want real, long-lasting results in the form of solid placement atop SERPs AND you\u2019re willing to wait for them, then white-hat is most definitely the way to go.<\/p>\n It\u2019s been well established that Google uses credible backlinks as a ranking factor. In other words, when high-quality sites link to your site, Google notices and rewards you with higher rankings on SERPs<\/a>.<\/p>\n What does all of this have to do with guest posting? It\u2019s pretty simple really\u2014in theory at least. Just locate some popular blogs in your niche and offer to write a guest post for their blog. If they accept, provide a high-quality article<\/a> that links back to your site. Voila\u2014you\u2019ve successfully implemented white hat link building.<\/p>\n If you’re an attorney, you would search on Google for, { law “write for us” }<\/strong><\/p>\n See three images below !<\/strong><\/p>\n keyword + \u201cguest blog\u201d keyword + \u201cwrite for us\u201d keyword + \u201cguest blog\u201d + inanchor:contact <\/p>\n Have you ever heard of a marketing tool called Moz Bar? \u00a0Its amazing! The tool helps you find websites with a high domain authority with great guest post linking potential. \u00a0Its important to note that you first want to push for links from websites within your industry, but also from websites high a high domain authority themselves. \u00a0Here is the tool:<\/p>\n <\/p>\n The results? Not only will you have a high-quality, organic backlink, but with any luck, you\u2019ll also get relevant traffic to your site and eventually higher rankings as well. Cha-ching!<\/p>\n And it\u2019s also a win-win (again, in theory). In return for the backlink, the blog you\u2019re writing for will get a free post that\u2019s high-quality and insightful. Their readers will eat it up!<\/p>\n Theory and reality don\u2019t always coincide so perfectly, however. Guest blogging with the intent of getting white-hat links isn\u2019t as easy as it used to be.<\/strong> That\u2019s because word got out that it was super effective, and everyone started doing it\u2014even people who had no business doing it (we\u2019ll get to that later)\u2014and that pretty much ruined it for everyone. Well, almost.<\/p>\n This upward trend in guest blogging even caused Matt Cutts (trends analyst for Google at the time) to renounce the practice altogether circa 2014. He did this via a blog post entitled \u201cThe Decay and Fall of Guest Blogging for SEO<\/a>.\u201d Dramatic? Yeah, kinda.<\/p>\n <\/p>\n Even before this, Cutts had warned us that spammy guest posting was going to be the death of blogger outreach for link building:<\/p>\n Luckily, guest blogging isn\u2019t completely dead as Cutts implied back in 2014. In fact, blogger outreach for link building is still alive and well.<\/strong> It\u2019s just taken on a different form and demands a little more effort on your part. Fair? Maybe not, but that\u2019s just how the dice were rolled. So now, we play the hand we were dealt.<\/p>\n Here are some proven techniques you can use to accomplish your link-building goals through white-hat blogger outreach.<\/p>\n It should be fairly obvious that in order to get links, you need linkable content. However, this is one of the biggest oversights marketers make when pursuing blogger outreach as a viable SEO tactic<\/a>.<\/p>\n Instead of focusing on their content, they tend to get tunnel vision about the links themselves.<\/p>\n Remember, in order to get what you want, you need to reciprocate with high-quality content that readers will love.<\/p>\n There are thousands upon thousands of blogs on the Internet. And there are probably hundreds and hundreds in your specific niche. Targeting all of them is not only impossible, it\u2019s also a massive waste of time. Plus, you don\u2019t want just any old links\u2014you want high-quality links from credible sites.<\/strong><\/p>\n That\u2019s why it\u2019s important to have a strategy for selecting blogs you want to pursue in your blogging outreach efforts.<\/p>\n There are two effective methods for finding guest post opportunities. You can use a tool like Scrapebox<\/a>, or you can search manually<\/a> for opportunities in your field.<\/p>\n A manual search in Google for guest blogging opportunities in the cycling niche might look something like this, for example:<\/p>\n Once you have a spreadsheet of guest posting possibilities, you\u2019ll want to check the domain authority<\/a> of each site. This ensures you get only high quality links from your guest blogging efforts.<\/p>\n There\u2019s some debate about what a good domain authority score is, but if the site checks out with a DA of 20+, we say go for it!<\/p>\n If there\u2019s one thing bloggers hate more than anything else, it\u2019s spam in their inbox. Spammy emails are tantamount to cold calls from a telemarketer. It\u2019s annoying, and it simply doesn\u2019t work.<\/p>\n I mean, does this look like any fun at all?<\/p>\n <\/p>\n That\u2019s a big old NO.<\/p>\n If you\u2019re creating messages like these, then Cutts was right in your case\u2014guest posting is dead, at least for you because you\u2019ll never see results this way<\/strong>.<\/p>\n Instead of sending out mass templated emails to bloggers, you\u2019ll need to take the long road and invest in relationships with the blog owners you\u2019ve identified as targets for your link-building strategy.<\/p>\n That brings us to\u2026<\/p>\n
\n\nWhat Are White-Hat Links?<\/strong><\/h4>\n
\n\nThe Problem With White-Hat Link Building<\/strong><\/h4>\n
\n\nHow Guest Posting Helps with White-Hat Link Building<\/strong><\/h4>\n
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\n<\/p>\nHow Guest Posting Works (In Theory)<\/strong><\/h4>\n
Here’s how you can find websites to write for:<\/span><\/strong><\/h4>\n
\nkeyword + \u201cguest blogger\u201d
\nkeyword + \u201cguest Column\u201d
\nkeyword + \u201cguest article\u201d
\nkeyword + guest post
\nkeyword + guest author<\/em><\/p>\n
\nkeyword + \u201cwrite for me\u201d
\nkeyword + \u201cbecome a contributor\u201d
\nkeyword + \u201ccontribute to this site\u201d
\nkeyword + inurl:category\/guest
\nkeyword + inurl:contributors<\/p>\n
\nkeyword + \u201cguest blogger\u201d + inanchor:contact
\nkeyword + \u201cguest Column\u201d + inanchor:contact
\nkeyword + \u201cguest article\u201d + inanchor:contact
\nkeyword + \u201cwrite for us\u201d + inanchor:contact
\nkeyword + \u201cwrite for me\u201d + inanchor:contact
\nkeyword + \u201cbecome a contributor\u201d + inanchor:contact
\nkeyword + \u201ccontribute to this site\u201d + inanchor:contact<\/em><\/p>\n
\n\nHow To Find The Best Guest Posting Websites<\/strong><\/h4>\n
Guest Posting Results<\/strong><\/h4>\n
\n\nPotential Pitfalls of Guest Blogging<\/strong><\/h4>\n
\n\nThe \u201cDecay and Fall\u201d of Guest Blogging in 2020<\/strong><\/h4>\n
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\n\nHow to Get White-Hat Links for SEO: (AKA The List of \u201cDos\u201d)<\/strong><\/h4>\n
\n\n3 Fool-Proof White-Hat Link Building Techniques<\/strong><\/h4>\n
\n\nCreate Linkable Content<\/strong><\/h4>\n
\n\nSeek Out Relevant, Successful Blogs<\/strong><\/h4>\n
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\n<\/p>\n
\n\nDevelop Relationships With Blog Owners<\/strong><\/h4>\n
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\n\nWorst Practices for Guest Blogging (AKA The List of \u201cDon\u2019ts\u201d)<\/strong><\/h4>\n