{"id":5625,"date":"2019-08-13T05:43:37","date_gmt":"2019-08-13T12:43:37","guid":{"rendered":"https:\/\/www.adprosmarketing.com\/?p=5625"},"modified":"2019-08-13T22:17:51","modified_gmt":"2019-08-14T05:17:51","slug":"a-beginners-guide-to-facebook-marketing","status":"publish","type":"post","link":"https:\/\/www.adprosmarketing.com\/a-beginners-guide-to-facebook-marketing\/","title":{"rendered":"A Beginner\u2019s Guide to Facebook Marketing"},"content":{"rendered":"

A Beginner\u2019s Guide to Facebook Marketing<\/strong><\/h2>\n

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If you\u2019re just getting started with social media marketing\u2014or even with Internet marketing in general\u2014then you may be feeling a little overwhelmed.<\/p>\n

There are so many marketing channels and social media platforms to consider, after all. It can all be a tad bit daunting. Yeah, we\u2019ve been there ourselves.<\/p>\n

To get a handle on everything, you first need to take a long, deep breath. In through the nose, out through the mouth. Now repeat.<\/p>\n

Feel better?<\/p>\n

Ok. Let\u2019s get started then.<\/p>\n

After taking a deep breath, the second thing you need to do is accept the inevitability that you need to develop a solid Facebook marketing strategy for your business<\/strong>. Depending on your particular view of this social media platform, that may be an easy pill to swallow. Or, it might be one of those huge horse pills that get caught in your throat every single time. No matter. Either way, you\u2019ve gotta get it down and digested because Facebook is where it\u2019s at for social media marketing.<\/p>\n

Not convinced? Let\u2019s take a peek at some stats:<\/p>\n

First of all, there\u2019s over 1.5 billion active users on Facebook every day. Yes, BILLION. And if that\u2019s not proof enough that your company needs an active Facebook presence, get this: Nearly 2.5 billion users log on to Facebook each month. <\/strong><\/p>\n

These stats are from Facebook\u2019s own website:<\/p>\n

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More Important Stats on FB Marketing<\/strong><\/p>\n

According to the Pew Research Center, 69% of adults in the United States use Facebook (as of February, 2019):<\/p>\n

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Of that 69% of adults who are on Facebook, nearly three-quarters of them report logging onto this social media platform at least once a day. That\u2019s significantly more than similar usage stats for other platforms like Instagram and Snapchat, for instance.<\/p>\n

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Both Women and Men Are on Facebook<\/strong><\/p>\n

And for the most part, Facebook knows no gender. Men and women alike are using Facebook in droves, but you\u2019ll reach slightly more women than men via this social media network. According to the Pew Research Center, \u201cThree-quarters of women in the U.S. use the platform, compared with 63% of men.\u201d<\/p>\n

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3 Surprising Statistics About Facebook Usage<\/strong><\/p>\n

You might think you know who\u2019s on Facebook (everyone, right?), but recent studies have unveiled some trends you may find surprising. Take a look:<\/p>\n