{"id":5625,"date":"2019-08-13T05:43:37","date_gmt":"2019-08-13T12:43:37","guid":{"rendered":"https:\/\/www.adprosmarketing.com\/?p=5625"},"modified":"2019-08-13T22:17:51","modified_gmt":"2019-08-14T05:17:51","slug":"a-beginners-guide-to-facebook-marketing","status":"publish","type":"post","link":"https:\/\/www.adprosmarketing.com\/a-beginners-guide-to-facebook-marketing\/","title":{"rendered":"A Beginner\u2019s Guide to Facebook Marketing"},"content":{"rendered":"
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If you\u2019re just getting started with social media marketing\u2014or even with Internet marketing in general\u2014then you may be feeling a little overwhelmed.<\/p>\n
There are so many marketing channels and social media platforms to consider, after all. It can all be a tad bit daunting. Yeah, we\u2019ve been there ourselves.<\/p>\n
To get a handle on everything, you first need to take a long, deep breath. In through the nose, out through the mouth. Now repeat.<\/p>\n
Feel better?<\/p>\n
Ok. Let\u2019s get started then.<\/p>\n
After taking a deep breath, the second thing you need to do is accept the inevitability that you need to develop a solid Facebook marketing strategy for your business<\/strong>. Depending on your particular view of this social media platform, that may be an easy pill to swallow. Or, it might be one of those huge horse pills that get caught in your throat every single time. No matter. Either way, you\u2019ve gotta get it down and digested because Facebook is where it\u2019s at for social media marketing.<\/p>\n Not convinced? Let\u2019s take a peek at some stats:<\/p>\n First of all, there\u2019s over 1.5 billion active users on Facebook every day. Yes, BILLION. And if that\u2019s not proof enough that your company needs an active Facebook presence, get this: Nearly 2.5 billion users log on to Facebook each month. <\/strong><\/p>\n These stats are from Facebook\u2019s own website:<\/p>\n <\/p>\n <\/p>\n More Important Stats on FB Marketing<\/strong><\/p>\n According to the Pew Research Center, 69% of adults in the United States use Facebook (as of February, 2019):<\/p>\n <\/strong><\/p>\n Of that 69% of adults who are on Facebook, nearly three-quarters of them report logging onto this social media platform at least once a day. That\u2019s significantly more than similar usage stats for other platforms like Instagram and Snapchat, for instance.<\/p>\n <\/p>\n Both Women and Men Are on Facebook<\/strong><\/p>\n And for the most part, Facebook knows no gender. Men and women alike are using Facebook in droves, but you\u2019ll reach slightly more women than men via this social media network. According to the Pew Research Center, \u201cThree-quarters of women in the U.S. use the platform, compared with 63% of men.\u201d<\/p>\n <\/p>\n 3 Surprising Statistics About Facebook Usage<\/strong><\/p>\n You might think you know who\u2019s on Facebook (everyone, right?), but recent studies have unveiled some trends you may find surprising. Take a look:<\/p>\n The Facebook crowd tends to be an educated bunch. The Pew Research Center found that 74% of Americans with a college degree use Facebook while just 63% of those with a high school diploma or less log in to the social media site.<\/p>\n And no one\u2019s too old for the social media giant. Almost half of senior citizens in the U.S. report using Facebook. That\u2019s more than double the reported percentage in 2012, so this demographic is growing.<\/p>\n Whether you think it\u2019s a good idea or not is irrelevant. The fact is that a lot of people turn to Facebook for their headlines. Forty-three percent of those surveyed said they consider Facebook a news source.<\/p>\n <\/p>\n The bottom line? Facebook is the biggest social media network in the world with plenty of opportunities for businesses<\/strong>. So you need to be on it. Now.<\/p>\n No matter what your niche or industry is, we\u2019d be willing to bet our own marketing budget that your target customers are on Facebook. If you\u2019re neglecting this part of your social media strategy, then you\u2019re really missing out. Let\u2019s not wait any longer.<\/p>\n <\/p>\n Myths About Facebook Marketing (And Why Some Businesses Still Aren\u2019t on Facebook)<\/strong><\/p>\n The overwhelming majority of businesses now have an active Facebook presence. A recent study showed that over 93% of businesses now use Facebook as part of their overall marketing strategy. But if the social media platform is as effective for advertising as everyone says it is, then why aren\u2019t all businesses on it? And why aren\u2019t many companies as active as they could be?<\/p>\n <\/p>\n There are some myths about Facebook that deter some businesses and keep others from interacting on the social media site as much as maybe they should be. Let\u2019s dispel these myths right away so you\u2019ll feel confident in moving forward with your social media marketing strategy and including Facebook in those efforts.<\/p>\n <\/p>\n Myth #1: Facebook Ads Don\u2019t Work<\/strong><\/p>\n You may have the preconceived notion that Facebook isn\u2019t for businesses. After all, it was created on a college campus and definitely didn\u2019t start out as a marketing tool. Plus, you use Facebook primarily to keep up with your long-distance relatives and post cute pictures of your kids. None of that has anything to do with advertising. So it makes sense that you may not realize the powerful marketing tool that\u2019s staring you right in the face on the daily.<\/p>\n <\/p>\n FB Connects You to Friends, Family, and (Yes!) Businesses<\/strong><\/p>\n But first, let\u2019s get something straight right out of the gate\u2014Facebook may still be a way for you to get in touch with your former BFF from high school, but it\u2019s also an extremely sophisticated advertising platform for businesses.<\/p>\n Don\u2019t believe us? Think of a brand. Any brand. From your preferred toilet paper to the model of car you drive. Got one in mind? Now, look it up on Facebook. Does that brand have a Facebook business page? We\u2019re betting the answer is yes. Well, there\u2019s a reason for that. It\u2019s because Facebook advertising does<\/em> work!<\/p>\n <\/p>\n Myth #2: Facebook Advertising Is Too Expensive<\/strong><\/p>\n In marketing (as with anything else), it\u2019s all about the money. If you want to know why a company does or doesn\u2019t do something, just follow the money, and you\u2019ll eventually find the answer.<\/p>\n It should come as no surprise then that the businesses who aren\u2019t leveraging Facebook advertising use expenses as one of their excuses. They think Facebook marketing is just too costly for their bottom line.<\/p>\n However, the idea that Facebook advertising is too expensive or that FB ads aren\u2019t worth it is a myth and nothing more. In fact, Facebook is one of the most cost-effective social media marketing platforms available, especially when you consider the potential return on investment (ROI).<\/p>\n <\/p>\n The Real Cost of Facebook Ads<\/strong><\/p>\n The truth is that Facebook advertising costs vary based on a number of factors, including the industry you\u2019re in. According to WordStream, the average cost per click (CPC) across industries is a reasonable $1.72. Check out the chart below to find out if your real cost will be more or less than this on average:<\/p>\n <\/strong><\/p>\n Reality Check: You Control the Cost of Your Facebook Advertising<\/strong><\/p>\n Plus, you set your own budget when you create Facebook ads, so you can make it as economical or as expensive as you want it to be. Facebook will always respect your maximum spend limits, so you don\u2019t have to worry about things adding up and getting away from you.<\/p>\n <\/p>\n Myth #3\u2014Facebook Is Dying<\/strong><\/p>\n It seems like no matter what the topic of conversation is, there will always be the naysayers. Facebook is no exception. Ever since Facebook has exploded in popularity, people have been predicting its impending demise.<\/p>\n <\/p>\n Naysayers Are Gonna Naysay<\/strong><\/p>\n Some of these naysayers cite users who have deactivated their accounts because of privacy concerns. Others reference the fact that members of the younger generation prefer sites like Instagram and Snapchat over Facebook.<\/p>\n <\/p>\n But Facebook Is Here to Stay<\/strong><\/p>\n While there may be a smidgen of validity to their arguments, the numbers speak for themselves. And based on the current stats, one thing is for sure: Facebook isn\u2019t going anywhere anytime soon.<\/p>\n <\/p>\n <\/p>\n Your Guide to FB Marketing<\/strong><\/p>\n No one said marketing on Facebook was easy, though. (Well except for Facebook \ud83d\ude09). Lucky for you, we\u2019ve created this comprehensive guide to Facebook marketing with beginners like you in mind. We\u2019ve done all the leg work already, and we\u2019re going to make it super simple for you to start leveraging this extremely powerful social channel in your favor. You\u2019re welcome!<\/p>\n <\/p>\n Step One: Set Up A Facebook Page<\/strong><\/p>\n We told you we were going to start with the basics, remember?. So if you don\u2019t already have a Facebook page for your business, you\u2019ve come to the right place.<\/p>\n As the social media giant itself points out, it takes mere minutes to set up a Facebook Page for your company. Promoting and advertising that page? Well, that\u2019s a different story. But first things, first.<\/p>\n Once you click on \u201cCreate a Page,\u201d you\u2019ll be asked to specify that you want to create a page for a business or brand as opposed to a page for a community or public figure.<\/p>\n <\/p>\n Naming and Categorizing Your Business<\/strong><\/p>\n Then, you\u2019ll just fill in your page name (usually the name of your business) and category. This is how you tell Facebook who you are and what kind of business you\u2019re in.<\/p>\n <\/p>\n The page name section is self-explanatory. Just enter the name of your company. For the category section, you\u2019ll be prompted to type in a word or two about your business, and then Facebook will suggest some relevant categories for you to choose from. For instance, if your business is a bike shop, you may get suggestions like \u201cBicycle Repair Service,\u201d \u201cBicycle Shop,\u201d or \u201cMotorcycle Repair Shop.\u201d Simply, pick the suggestion that best matches the type of business you own.<\/p>\n <\/p>\n Categorizing your business will help Facebook know which users to show it to.<\/p>\n Adding A Profile Picture<\/strong><\/p>\n After you\u2019ve named and categorized your business and filled in some small details like your company address and phone number, Facebook will prompt you to add a profile picture to your page. This is a very important step and should not be neglected! Facebook is a highly visual platform, so you must have a picture. If you have a company logo, that\u2019s the perfect image to use here.<\/p>\n <\/p>\n You\u2019ll also be asked to add a cover photo. This adds even more visuals to your page, and it\u2019s a great spot for a storefront pic or a featured product image.<\/p>\n <\/p>\n Optimizing Your Facebook Page<\/strong><\/p>\n Creating a Facebook Page for your business is a good first step. So if you\u2019ve gotten this far, congrats!<\/p>\n But don\u2019t stop there. You want to get the most mileage you can out of your business page, so let\u2019s optimize it. Optimizing your page will help you get the most exposure for your brand and the highest number of conversions.<\/p>\n Create a Username\/Customized URL<\/strong><\/p>\n You can start optimizing your page for marketing purposes by creating a username for your page<\/a>, which will in turn, customize the URL for your Facebook business page.<\/p>\n <\/p>\n Once you\u2019ve successfully created a username for your page, you\u2019ll get a message like this:<\/p>\n\n
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