SEMRush keyword gap tool<\/a>.<\/p>\nUsing this keywords gap tool, you\u2019ll enter your top two competitors\u2019 URLs as well as your own URL.<\/p>\n
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Then, you\u2019ll need to click on the link between your first competitor\u2019s site and your own site and select \u201cUnique to the first domain\u2019s keywords\u201d.<\/p>\n
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Next, click on the link between your website and the second competitor\u2019s site and select \u201cCommon keywords\u201d.<\/p>\n
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Then click on the green \u201cGo\u201d button to get your results.<\/p>\n
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They\u2019ll look something like this:<\/p>\n
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Here, you can see which keywords your top competitors rank for that you don\u2019t. Yes, the burning question \u201cWhat are the keywords that both of my competitors rank for that I don\u2019t?\u201d has been answered! Wasn\u2019t that easy? These are the exact keywords you\u2019ll want to focus on in order to fill the content gap!<\/p>\n
As you can see, the keyword gap tool is an excellent way to generate topic and keyword ideas to inform your overall content strategy. And it only takes a few minutes to do it.<\/p>\n
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Target Low-Performing Keywords<\/strong><\/p>\nThis isn\u2019t the end of the content gap analysis story, though. Why? Because a content gap isn\u2019t comprised of just keywords and topics that you don\u2019t rank for at all. It also includes those keywords and topics that are low-performing<\/em>. Any seasoned SEO will tell you that<\/strong> the keywords that you\u2019re on page 2 or 3 of Google for are those with the most opportunity for growth.<\/strong><\/p>\n <\/p>\n
Identifying Low-Performing Keywords<\/strong><\/p>\nLucky for you, the SEMRush keyword gap tool is also effective at identifying your low-performing keywords. Here\u2019s how to do it:<\/p>\n
\nEnter your top competitor\u2019s URL, your own URL, and your second top competitor\u2019s URL.<\/li>\n Select \u201cCommon Keywords\u201d for each of these.<\/li>\n Click on \u201cGo\u201d to see the report.<\/li>\n Then, click on \u201cAdvanced Filters.\u201d<\/li>\n Select \u201cLess than\u201d and enter the number 11 for your first top competitor.<\/li>\n Select \u201cGreater than\u201d and enter the number 10 for your own website.<\/li>\n Repeat step #5 for your second top competitor.<\/li>\n Click the green \u201cApply\u201d button.<\/li>\n<\/ol>\n <\/strong><\/p>\nThe results show which keywords your competitors are ranking in the top 10 slots for that you are not.<\/p>\n
<\/strong><\/p>\nWhoa. Can you say prime opportunities for growth?<\/p>\n
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Content Gap Analysis Isn\u2019t Just About Keywords, Though <\/strong><\/p>\nFrom an SEO perspective, we tend to get caught up on keywords. And let\u2019s be clear\u2014keywords are crucial when performing an SEO content gap analysis. And they are also crucial for getting the rankings you want on SERPs. It\u2019s just a fact. And it\u2019s been proven time and time again.<\/p>\n
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Don\u2019t Have Keyword Tunnel Vision<\/strong><\/p>\nSo we can\u2019t start ignoring keywords. But if you\u2019re looking at your content from purely a keywords perspective, then you\u2019re limiting yourself and doing your readers a disservice as well. Don\u2019t be that guy (or gal!).<\/p>\n
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First and foremost, filling a content gap is about\u2014(you guessed it!)\u2014content! \n<\/strong><\/p>\n <\/p>\n
Content Gap Analysis From a Consumer Perspective<\/strong><\/p>\nLet\u2019s look at content gap analysis from a consumer perspective.<\/p>\n
The same report that gave you insight into the keywords you need to be targeting to make ranking gains also gives you clues to where your content is lacking from a reader\u2019s perspective. It\u2019s just about looking at the data from a different angle.<\/p>\n
Not sure where to start? Don\u2019t worry. We\u2019ll walk you through the process and give you an example to illustrate what this looks like.<\/p>\n
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Identify Topic Gaps<\/strong><\/p>\nA look at the keywords that surfaced from your SEO content gap analysis should give you an idea of the topics that you should be addressing that haven\u2019t quite made it to your content calendar yet.<\/p>\n
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Content Insights from Keyword Gap Analyses<\/strong><\/p>\nFor instance, a look at our example keyword gap report shows us that our top two competitors are ranking in the top ten for the related keywords \u201cwhole grain diet,\u201d \u201cgrain diet,\u201d and \u201cwhole wheat diet.\u201d This data should clue us in on two things: 1) our target audience is looking for information on diets containing whole grains and 2) we aren\u2019t providing them with this information, at least not to any significant extent.<\/p>\n
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Fill Gaps with Relevant Content<\/strong><\/p>\nAs a result of this insight, we now know that we need to put content about whole grain diets on our publishing radar ASAP. Doing so will not only result in quick gains on SERPs for these keywords, but it also guarantees we\u2019re giving our readers the relevant content they\u2019re searching for in the nutrition and fitness niche. That\u2019s what we call a win-win!<\/p>\n
So first, you\u2019ll want to make a list of these keywords that your top competitors are ranking for that you\u2019re not. Just take a second and jot them down.<\/p>\n
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Next, you\u2019ll want to generate some topic ideas that correspond with each of these keywords. To get this step right, you need to know your reader base pretty well. Think about the kinds of things you already know they\u2019re interested in and then make a link between these subjects and the keywords you\u2019ve just identified.<\/p>\n
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Got a list? Great! Now that you\u2019ve been able to generate topic and keyword ideas, it\u2019s time to produce some great content around these topics!<\/p>\n
Focus on High-Quality Content<\/strong><\/p>\nKnowing which keywords and topics you need to address is a great first step and will definitely give you a competitive edge IF you follow through. Nothing can replace the hard work of addressing the content and keyword gaps you\u2019ve identified with high quality content. Real talk: There\u2019s no quick fix here.<\/p>\n
And no, you can\u2019t just stick these keywords into your existing content and expect any type of satisfactory result. Here\u2019s what will help:<\/p>\n
\nWell-researched blog posts<\/li>\n Descriptive infographics<\/li>\n Informative Q&As<\/li>\n Instructional videos<\/li>\n And any other content that is relevant and trust-worthy!<\/li>\n<\/ul>\nThese pieces of high-quality content take time to create, so don\u2019t expect overnight results. Instead, invest in a long-term content strategy that will reap impressive and long-lasting results.<\/p>\n
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Short-Term And Long-Term Gains from Content Gap Analysis<\/strong><\/p>\nPerforming routine content gap analyses like the kind we\u2019ve detailed in this post will result in both short-term and long-term gains. When you address gaps in keywords and content, you\u2019ll see quick rankings gains on SERPs, which is nothing to sneeze at, for sure! There\u2019s no reason to stop there, though.<\/p>\n
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Become a Content Authority in Your Niche<\/strong><\/p>\nThe benefits of content gap analysis can be much richer than just these instant gratification type wins. With this approach to your long-term content strategy, you\u2019ll be investing in the authority of your site over time<\/strong>. Visitors will come to view you as the go-to source for comprehensive<\/em> information about niche topics they\u2019re interested in.<\/p>\n <\/p>\n
Be the Best Source of Information on a Topic<\/strong><\/p>\nThe truth is that if web users don\u2019t find the information they\u2019re looking for on your site, they\u2019ll quickly abandon it and head to your competitor\u2019s site instead. To prevent this from happening, commit to becoming the best source of information on a given topic. That way, visitors on your site will have no reason to leave.<\/p>\n
Then, rinse and repeat for the next topic. Remember, the longer visitors are on your site, the higher the chance of clicks and conversions. Now, we\u2019re talking!<\/p>\n
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Consider Performing a Website Content Audit<\/strong><\/p>\nContent gap analysis is about analyzing the content currently on the web and looking for gaps you can fill with new content<\/em>. Another technique that can work hand in hand with a content gap analysis is a website content audit.<\/p>\n <\/p>\n
What is A Website Content Audit?<\/strong><\/p>\nA content audit is a thorough analysis of the existing content<\/em> on your site. To properly conduct a website content audit, you\u2019ll need to look at your site map and go through each and every piece of your content in order to evaluate how well it is performing. It is a time-consuming process, but it can reap big rewards, especially when it\u2019s done in tandem with a content gap analysis.<\/p>\n <\/p>\n
Performing a Content Gap Analysis and Website Content Audit Simultaneously<\/strong><\/p>\nUsing content gap analysis and a website content audit side by side can help you look for opportunities to replace outdated or poor-performing content with fresh content that fills the gaps you\u2019ve identified. Of course, you can always perform these analyses in isolation, but it won\u2019t be as efficient or as effective.<\/p>\n
If you\u2019ve reached the end of this post, you\u2019re ready to perform a content gap analysis on your website. Good luck, and happy analyzing!<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Steal Your Competitors\u2019 Traffic with Content Gap Analysis If you\u2019ve been in the SEO game for more than a minute or two, you\u2019ve probably [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":5621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[7],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nSteal Your Competitors\u2019 Traffic with Content Gap Analysis - Web Design, SEO & More | AdPros Marketing<\/title>\n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n