{"id":5594,"date":"2019-08-12T12:44:17","date_gmt":"2019-08-12T19:44:17","guid":{"rendered":"https:\/\/www.adprosmarketing.com\/?p=5594"},"modified":"2019-08-13T22:17:43","modified_gmt":"2019-08-14T05:17:43","slug":"steal-your-competitors-traffic-with-content-gap-analysis-2","status":"publish","type":"post","link":"https:\/\/www.adprosmarketing.com\/steal-your-competitors-traffic-with-content-gap-analysis-2\/","title":{"rendered":"Steal Your Competitors\u2019 Traffic with Content Gap Analysis"},"content":{"rendered":"

Steal Your Competitors\u2019 Traffic with Content Gap Analysis<\/a> <\/strong><\/h2>\n

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\"Content<\/p>\n

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If you\u2019ve been in the SEO game for more than a minute or two, you\u2019ve probably heard the phrase \u201ccontent is king\u201d a few million times.<\/p>\n

This phrase is overused (yep, we\u2019re guilty too), but it\u2019s only because it\u2019s true. Content is<\/em> king.<\/p>\n

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Content Comes First<\/strong><\/p>\n

Every time Google makes a change to its algorithm, the search giant takes this opportunity to remind us all that it\u2019s our content we really need to be obsessing over, not our rankings. The theory is that when we put high-quality content first, high rankings on search engine results pages (SERPs) will follow. And this theory tends to be mostly true.<\/p>\n

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But Content Can Be Complicated<\/strong><\/p>\n

Of course, as with all things SEO, the reality of the content-rankings link is a bit more complicated than that. If good quality content always came out on top, after all, then there would be little need for search engine optimization.<\/p>\n

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What Is a Content Gap Analysis?<\/strong><\/p>\n

That\u2019s where the topic of this blog post comes in. So, just what is a content gap analysis, anyway?<\/p>\n

There\u2019s a lot of content on the web, no doubt. After all, how many times have you heard someone shout, \u201cGoogle it!\u201d when faced with a dilemma or question? A lot, right?<\/p>\n

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Believe it or not, though, there are still gaps of information online\u2014places where a topic hasn\u2019t been completely or accurately covered. A content gap analysis is the process of locating these voids. <\/strong><\/p>\n

And it\u2019s not as difficult a process as you might think. When you know the right steps to take, it can be a quick and painless process that uncovers a wealth of insight.<\/p>\n

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How to Perform an SEO Content Gap Analysis<\/strong><\/p>\n

There are many ways to perform a content gap analysis, and the method will differ depending on who you ask. Some will say it\u2019s all about keywords. Others look at content gaps from a consumer\u2019s\/reader\u2019s perspective. Our advice? Don\u2019t limit yourself. Take advantage of both approaches to content gap analysis!<\/p>\n

Ready? Then, let\u2019s get started.<\/p>\n

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Content Gap Analysis Starts with Keyword Research<\/strong><\/p>\n

There\u2019s no disputing the facts. An effective content gap analysis begins with solid keyword research<\/strong>. As with any analysis, this process starts with posing some key questions that will drive your research.<\/p>\n

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Driving Questions for Your Content Gap Analysis from a Keyword Perspective<\/strong><\/p>\n

The important inquiries you need to be focused on here include:<\/p>\n