The Path to Content Failure Is Paved with Good Intentions<\/strong><\/h4>\nThis is pretty obvious, right? You\u2019d be surprised, though, how many supposed \u201ccontent marketers\u201d take a laid-back approach to their web content. They post what they feel like when they feel like it. Not only is this approach downright lazy, but it\u2019s also completely ineffective.<\/p>\n
You may have the very best intentions as a content marketer, but unless you have a schedule that you\u2019re committed to adhering to fairly strictly, then you\u2019ll sabotage your efforts before they even get off the ground. It\u2019s not a personal flaw\u2014it\u2019s just human nature.<\/p>\n
Stick to A Content Creation Calendar<\/strong><\/p>\nIn order to create content marketing wins, you need a different approach. Instead of developing your content on a whim, make a content calendar and stick to it. There are many calendar creators online that will do the job, or you can simply use your Google calendar. Before you can fill in your content calendar, you\u2019ll need to decide what types of content you want to publish and how often.<\/p>\n
<\/p>\n
Write Reader-Centric Content<\/strong><\/h4>\nWondering what to write about? Have an empty content calendar you need to fill pronto? Then, put yourself in your readers\u2019 shoes. For just a moment, stop thinking about conversions and sales and think about what your readers want instead.<\/p>\n
Yes, that\u2019s right. If you write content that benefits your readers, your sales and conversions will follow.<\/strong> Content that converts is reader-centric content.<\/p>\nNext, we\u2019ll address some tips for creating the kind of reader-centric content that actually converts.<\/p>\n
<\/h1>\n
<\/p>\n
Address Pain Points<\/strong><\/h4>\nPart of writing reader-centric content is empathizing with readers about their pain points and then providing them with a clear solution to their problem. The trick is to convince readers that you\u2019re more interested in helping them than in helping yourself. This technique works best when you create a real win-win situation for both you and your prospective customers.<\/p>\n
<\/h1>\n
<\/p>\n