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Snapchat is one of the most popular social media platforms around, especially for the younger among us. But did you know that it\u2019s now a hot spot for businesses as well?<\/p>\n
No, it\u2019s not Instagram. But if your target audience includes teens, then it\u2019s also not to be overlooked.<\/p>\n
Ready to discover how to leverage Snapchat for your business? Let\u2019s dig in.<\/p>\n
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<\/strong><\/h2>\nMarketing your business on Snapchat is hard work<\/strong>. Some say it\u2019s even more difficult work than marketing on other social media platforms like Facebook or Instagram, for instance. So the very first thing you need to do when pondering how to get Snapchat followers is to determine if it\u2019s worth the effort in the first place.<\/p>\n To go about deciding whether Snapchat is indeed for you and your business, you need some information about its demographics.<\/p>\n So, here you go.<\/p>\n A whopping 78% of 18-24 year-olds are on Snapchat, so if Gen Z is part of your target audience, then Snapchat is absolutely the place to be.<\/p>\n If you\u2019re marketing mostly to older consumers, though, then you might want to reevaluate your goal of building a huge Snapchat following. Usage numbers for this particular social network drop dramatically the higher up in age you go. A little over half (54%) of 25-29 year-olds report using Snapchat, but only 26% of 30-49 year-olds say they use it, and the percentages for ages 50+ are nearly nonexistent.<\/p>\n If the lower ends of this chart look more like your target audience, then your efforts may be better utilized elsewhere, at least for now. Of course, you\u2019ll still want to keep an eye on things. It may turn out that other demographics will begin to adopt Snapchat as time goes on. It wouldn\u2019t be the first time we saw such a trend!<\/p>\n If you decide to put Snapchat on the back burner, rest assured there are other viable options for your social media strategy. Other social media networks like Facebook, YouTube, and Instagram, for instance, have much higher engagement numbers for members of the older generations.\u00a0Wherever your target audience is on social media, your business needs to be there too. <\/strong><\/p>\n Are You Willing to Get Creative?<\/strong><\/p>\n If you want to know how to get popular on Snapchat, then there\u2019s one thing you need to understand right off the bat\u2014Snapchat is not for stuffy professionals. Far from it. If you tend to be either stuffy or professional on the regular, then Snapchat may not be for you or your business. That is, unless you\u2019re willing to loosen your tie a bit before logging into your Snapchat account.<\/p>\n Snapchat Is A Peculiar Breed of Business<\/strong><\/p>\n On the other hand, if your brand\u2019s a little on the goofy or quirky side and you\u2019ve been known to let your hair down a bit at office parties, then Snapchat may be more your speed. Just know going into it that you\u2019re going to be creating brand content unlike anything you\u2019ve ever created before. It\u2019s going to challenge you and push your limits. You\u2019ll be uncomfortable at first, and you may second guess yourself. <\/strong><\/p>\n Snapchat Success = Engagement<\/strong><\/p>\n If you\u2019re in it to win it from the start, though, the results can be rewarding in more ways than one. We\u2019re not talking just increased exposure and traffic (though those are certainly important!); we\u2019re talking uncovering a new side of your business and even yourself that can drive greater customer engagement than you\u2019ve seen yet!<\/p>\n \u00a0<\/strong>Use Snapchat For Your Business So far, it may seem like we\u2019re trying to talk you out of using Snapchat for business. Nothing could be further from the truth though. If your business goals and demographics line up with this platform, then it can be incredible for building brand awareness. Let\u2019s look in detail at some of the advantages you\u2019ll be gaining when you use Snapchat for business and marketing.<\/p>\n Competition is Minimal<\/strong><\/p>\n Not many businesses are on Snapchat yet (relatively speaking), so if you\u2019ve decided this social media network is right for your brand, then you\u2019re uniquely positioned to gain a lot of exposure quickly. Snapchat offers unlimited opportunities to increase brand awareness without the commercial oversaturation of platforms like Facebook, for instance. The pond is pretty big, and you have the opportunity to be one of the first fish to enter the waters. Take it!<\/p>\n No Weird Algorithm<\/strong><\/p>\n \u201cAlgorithm\u201d is a four-letter word for marketers used to dealing with Google and Facebook. If this describes you, then you\u2019ll be happy to know that there\u2019s no algorithm on Snapchat that will stand in the way of you and your followers. You won\u2019t have to worry about your content being stifled or hidden like on other social media platforms. On Snapchat, you\u2019ll feel liberated to create the content you want and have confidence that your followers will actually see it!<\/p>\n Develop a Solid Snapchat Marketing Strategy<\/strong><\/p>\n If you\u2019ve decided that a Snapchat follower base is indeed good for your business, then it\u2019s tempting just to dive right in. We strongly suggest you resist this urge, though.<\/p>\n Can you get a s***ton of followers overnight without really thinking things through? Sure. It is possible to figure out how to get more Snapchat followers without actually developing a solid marketing strategy for the social media network, but it\u2019s not recommended. If you go this route, you\u2019ll likely end up making a bunch of costly mistakes that you\u2019ll have to remedy over time. This will be time-consuming and not a lot of fun.<\/p>\n Identify a Long-Term Plan for Engagement<\/strong><\/p>\n Source: Boot Camp Digital<\/p><\/div>\n You need to know ahead of time what you\u2019re going to do with said s***ton of followers once you have them. If you hesitate after the fact, then they\u2019ll likely abandon ship before they even have the chance to engage with your brand. And what\u2019s the point in that?<\/p>\n I know it sounds counterintuitive for social media, but slow and steady really does win the race here, even for Snapchat.<\/p>\n Set Up Your Snapchat Account<\/strong><\/p>\n First things, first. You need to set up your Snapchat account if you haven\u2019t already.<\/p>\n \u00a0<\/strong><\/p>\n This is a super easy step, and you don\u2019t need us to tell you how to do it. Just fill in all your details, and let\u2019s get going.<\/p>\n Creating Your Bitmoji<\/strong><\/p>\n One of the first things you\u2019ll want to do after setting up your Snapchat account is to customize your Bitmoji. A Bitmoji is basically a cartoon version of yourself, and most everyone on the platform uses Bitmojis as their Snapchat avatars. This adds to the casual, quirky feel of this social media network.<\/p>\n Creating your Bitmoji is a fun and easy process. Basically, you\u2019re given a blank canvas, and you can scroll through a set of tools to customize your Bitmoji. You\u2019ll choose your skin tone, hair color and style, eye color, nose shape, and more. You can even get specific by customizing features like mouth shape, jaw line, cheek lines, etc. And if you want to be extra, you can even choose an outfit, headwear, and makeup. In essence, you can create a cartoon version of yourself that eerily resembles your reflection.<\/p>\n Once you\u2019ve created your Bitmoji, it automatically becomes your Snapchat avatar and takes its place on your profile. But there\u2019s more you can do with your Bitmoji as well. Using Bitmojis Across Snapchat<\/strong><\/p>\n After you create your Bitmoji, you\u2019ll notice it popping up just about everywhere you go in the app. Snapchat will suggest stickers for you featuring your Bitmoji in all kinds of different contexts. You can add these stickers to your snaps and stories. Plus, you can send them to other Snapchatters using the chat feature.<\/p>\n Using the search feature, you can simply type in a word and Snapchat will suggest a relevant Bitmoji sticker. It\u2019s pretty wild. And more to the point, it gives you endless opportunities for creating dynamic Snapchat content.<\/p>\n Find Friends<\/strong><\/p>\n As SEOs love to do, we\u2019re going to start with the low-hanging fruit to build our follower base. That\u2019s right\u2014we\u2019re going to start with the rolodex of people you already know on Snapchat.<\/p>\n How do you do that? Just go to your profile and click on Add Friends<\/em>. On the next screen, you\u2019ll see the people who have already added you on Snapchat as well as people you\u2019ve yet to add. You can also click on All Contacts<\/em>to see people in your phone that are also on Snapchat.<\/p>\n <\/p>\n Go ahead and add all of these contacts. Just go right down the line. Because they know you and will recognize your profile, chances are, they\u2019ll follow you back no questions asked. <\/p>\n Leverage Your Other Social Media Accounts<\/strong><\/p>\n Most businesses have multiple social media accounts. Why not use one to promote the other? This is a particularly helpful tip for getting more Snapchat followers if you\u2019ve already built a robust follower base on other platforms like Instagram or Twitter, for example.<\/p>\n How to Promote Your Snapchat Via Social Media<\/strong><\/p>\n Go ahead and add your Snapchat handle to all of your other social media accounts. You\u2019re in it to win it, remember? Best to go all in.<\/p>\n Taco Bell was an early adopter of Snapchat (Surprise: college students love late-night tacos!), and they got the word out about their presence on the hot new social media platform in part by tweeting out the news. <\/p>\n The company even upped the ante by giving their Twitter followers a reason to add them on Snapchat as well. We\u2019ll talk more later about how you can mimic this technique and provide incentives for people to follow you and your business on Snapchat.<\/p>\n \u00a0<\/strong><\/p>\n Post the News On Your Website<\/strong><\/p>\n And don\u2019t forget to share your news on your own blog\/website. No need to write a novel. Keep it short and sweet, and just focus on announcing the big news to your readers that you\u2019ve made the leap to Snapchat.<\/p>\n Need some guidance? Follow Target\u2019s lead: Send Out an Email Blast<\/strong><\/p>\n Don\u2019t forget your email subscribers. Compose a quick email and send it out to your email list. Let them know you\u2019re Snap-active as well!<\/p>\n Create and Share Your Snapcode<\/strong><\/p>\n Snapchat has developed a unique way for friends and fans to follow you on Snapchat by using a Snapchat QR code, also known as a Snapcode. All you have to do is go to the website, download your snapcode, and then share it with others. After that, other Snapchatters can simply take a photo of the snapcode to add you on Snapchat. Boom\u2014instant followers! This feature makes your snapcode an extremely valuable marketing tool. You\u2019re going to want to spread it around as much as you can.<\/p>\n Pretend your snapcode is like Frank\u2019s Red Hot Sauce. Put that s*** on everything! <\/p>\n <\/p>\n Creating Your First Snap on Snapchat<\/strong><\/p>\n It\u2019d be super convenient if you could simply copy and paste your Instagram content onto your Snapchat profile, right? Well, that\u2019s not how Snapchat works, unfortunately (or fortunately!).<\/p>\n While it\u2019s not usually recommended that you repurpose content from one social media network to use on another, it\u2019s darn near impossible to do so on Snapchat.<\/p>\n That\u2019s right. You\u2019re all but forced to create content on Snapchat that is purely original and specific to this platform. So, let\u2019s get to it.<\/p>\n How to Create Content on Snapchat<\/strong><\/p>\n Creating content on Snapchat isn\u2019t that hard, really. But it is very different compared to developing posts on other social media networks that you\u2019re likely more familiar with like Facebook and Instagram, for example.<\/p>\n So, it will require you to step outside of your comfort zone just a bit. You can watch the video below for a quick overview of creating snaps. To review, when you tap on the Snapchat icon to open the app, it goes directly to the camera. From there, all you have to do is tap the camera button to take a snap or hold it down to film a video. You can tap on the reverse icon to switch between selfies and photos of your surroundings. Another way to do this is by simply double-tapping the screen.<\/p>\n Play With Snapchat Filters and More<\/strong><\/p>\n But the fun doesn\u2019t stop there. Part of the allure of Snapchat is that it offers so many different ways to tap into your creative side with lenses, filters, and stickers. The options are seemingly endless, and Snapchat is always adding more. <\/p>\n After you take your snap, you can edit it by cropping, adding text and stickers, and more<\/a>. You can also add links to your snaps!<\/p>\n <\/p>\n Creating Snapchat Stories<\/strong><\/p>\n For your personal Snapchat (if you choose to have one), it\u2019s ok to just create snaps every now and then. But for your brand, that\u2019s not going to cut it. You need to take things to the next level. You need to create and share Snapchat Stories.<\/p>\n Fortunately, creating a Snapchat Story is exactly like creating a snap. You\u2019ll just need to go one step further and add it to Our Stories<\/em>. This makes the snap public and discoverable by any Snapchatter. Translation\u2014instant exposure for your brand.<\/p>\n How to Add a Snap to Our Stories<\/strong><\/p>\n To add your snap to Our Stories, just click on the Send button and then select Our Stories. It\u2019s that simple! <\/p>\n Once you\u2019ve added your snap to our Stories, it can then show up in the Discover tab where any Snapchatter can find it. This will spread awareness to your Snapchat profile.<\/p>\n After you\u2019ve set up your Snapchat account, gained a few followers, and created some snaps, it\u2019s time to get serious about your Snapchat marketing strategy.<\/p>\n A proven technique for gaining easy followers on Snapchat is to host a giveaway.<\/p>\n Why Host a Snapchat Giveaway?<\/strong><\/p>\n You might be thinking hosting a giveaway on Snapchat is the total opposite of what you want to do. You\u2019re trying to gain something (aka followers) on the platform, not give something away.<\/p>\n But as with most things in life, you have to give something to get something. Such is the case with Snapchat.<\/p>\n The truth is\u2014giving something away on this social media platform can be a huge investment in your future on Snapchat. Even if the thing you\u2019re giving away is something really small. Think a free month\u2019s subscription or a $50 gift card for your products, for instance.<\/p>\n It doesn\u2019t have to be anything huge. Any kind of incentives to following your Snapchat will work. The idea is to reward your loyal fans for following your Snapchat account.<\/p>\n How to Set Up Your Snapchat Giveaway<\/strong><\/p>\n Setting up a Snapchat giveaway is easier than you might think, as long as you have the proper tools.<\/p>\nIs Your Target Audience on Snapchat?<\/strong><\/h2>\n
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<\/strong><\/p>\nOther Social Media Networks to Consider<\/strong><\/h2>\n
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And getting Snapchat followers shouldn\u2019t be that\u00a0<\/em>hard for you.<\/p>\n![\"\"](\"https:\/\/i0.wp.com\/www.adprosmarketing.com\/wp-content\/uploads\/2019\/06\/500.jpg?resize=1220%2C572&ssl=1\")
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Hosting a Snapchat Giveaway<\/strong><\/p>\n
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