{"id":5118,"date":"2019-05-14T16:11:44","date_gmt":"2019-05-14T23:11:44","guid":{"rendered":"https:\/\/www.adprosmarketing.com\/?p=5118"},"modified":"2019-09-09T10:22:09","modified_gmt":"2019-09-09T17:22:09","slug":"the-quality-algorithm-update","status":"publish","type":"post","link":"https:\/\/www.adprosmarketing.com\/the-quality-algorithm-update\/","title":{"rendered":"The Quality Algorithm Update"},"content":{"rendered":"

What Is the Quality Algorithm Update?<\/strong><\/h1>\n

The Quality Update is one of the more recent search updates that alters Google\u2019s core algorithm. Yep, that\u2019s right. That means it\u2019s big.<\/p>\n

Google confirmed this update on Twitter:<\/p>\n

\"\"<\/p>\n

As with any other Google algorithm update, it has the very real potential of affecting your website\u2019s search rankings<\/strong>.<\/p>\n

Don\u2019t worry, though. We\u2019ve got you covered. In this article, we\u2019ll explain what this algorithm change is all about and how to keep your website in Google\u2019s good graces.<\/p>\n

 <\/p>\n

What Is A Core Update?<\/strong><\/h1>\n

We mentioned that this new update for Google is a change to its core algorithm. We also confirmed that this means it\u2019s a big change. But what exactly does that mean? What is a core update, anyway?<\/p>\n

\"\"<\/p>\n

It\u2019s a good question, but unfortunately, it\u2019s not easily answered. Google stays pretty tight-lipped about their search algorithms and how they work. Here\u2019s what we do know:<\/p>\n

    \n
  • Google fine-tunes its algorithms hundreds of times a year.<\/li>\n
  • Sometimes these small algorithm updates are noticed by users and often, they\u2019re noticed by webmasters. Sometimes, they go completely unnoticed.<\/li>\n
  • A core update is a broader update that affects more search queries. It\u2019s more likely to be noticed than other types of updates. It may even cause an uproar among the SEO community.<\/li>\n
  • Core updates don\u2019t usually target a specific improvement. Instead, they fundamentally change how the search algorithm works.<\/li>\n<\/ul>\n

    The Quality Algorithm Update: What It Means for Websites<\/strong><\/h1>\n

    \"\"<\/p>\n

    Of course, the most important question is: How does all of this affect my search rankings?<\/p>\n

    Well, the first thing you need to know is that Google doesn\u2019t hate you. That\u2019s right\u2014as cold and unrelenting as the search giant may seem from time to time, it\u2019s really driven by one thing only\u2014user experience.<\/p>\n

    Google Is Driven by User Experience<\/strong><\/h1>\n

    Google wants their searchers to have the best possible experience when using its search engine. Translation: It wants users to be able to find precisely what they\u2019re looking for (aka relevant content) as quickly as possible.<\/p>\n

    So you see, Google doesn\u2019t hate you. Google is indifferent to you.<\/strong>The only person the search engine cares about is the person using it. And for that person, it will do anything necessary to serve up the best content possible. That includes knocking your website down a few spots on SERPs. Ouch.<\/p>\n

    The Quality Update Rewards Quality<\/strong><\/h1>\n

    Yep. There\u2019s a reason it\u2019s called the Quality Update. This most recent Google update to cause a stir amongst website owners doesn\u2019t punish poor quality sites, though. Well, at least not directly. Google says the algorithm change rewards sites with high-quality content that weren\u2019t getting the rankings they deserved<\/strong>.<\/p>\n

    \"\"<\/p>\n

    Focus On Content, Content, Content (Did We Mention Content?)<\/strong><\/h1>\n

    In its mission statement, Google says it\u2019s primarily concerned with \u201chelping everyone find the information they need.\u201d That means the search engine is hyper-focused on high-quality, relevant content.<\/p>\n

    That\u2019s what the Quality Algorithm Update is all about\u2014high-quality, relevant content. <\/strong><\/p>\n

    Google\u2019s algorithms may change, but its overall mission will not.<\/p>\n

    The Quality Update Takeaway: Stay the Course<\/strong><\/h1>\n

    That said, we know it\u2019s always disappointing to see a drop in your rankings. But if you\u2019re delivering great content, then there\u2019s really no reason to panic.<\/p>\n

    This Google algorithm update isn\u2019t all that shocking, after all. The search engine has been pretty darn consistent about reminding us all of the importance of high-quality, relevant content.<\/p>\n

    And speaking of relevant content, you\u2019ll want to keep visiting our page to check for Google updates like this one, so you and your website stay on top of all things Google.<\/p>\n","protected":false},"excerpt":{"rendered":"

    What Is the Quality Algorithm Update? The Quality Update is one of the more recent search updates that alters Google\u2019s core algorithm. Yep, that\u2019s right. That [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":5121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[17],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nThe Quality Algorithm Update | AdPros Marketing<\/title>\n<meta name=\"description\" content=\"Learn about The Quality Algorithm Update\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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