{"id":4896,"date":"2019-04-26T09:31:44","date_gmt":"2019-04-26T16:31:44","guid":{"rendered":"https:\/\/www.adprosmarketing.com\/?p=4896"},"modified":"2019-09-09T10:17:16","modified_gmt":"2019-09-09T17:17:16","slug":"the-caffeine-algorithm-update","status":"publish","type":"post","link":"https:\/\/www.adprosmarketing.com\/the-caffeine-algorithm-update\/","title":{"rendered":"The Caffeine Algorithm Update"},"content":{"rendered":"

What Is the Caffeine Algorithm Update? <\/strong><\/h1>\n

The Caffeine Update was officially announced on June 8, 2010, though Google had been working on it for about two years before it was officially rolled out. Caffeine marks the most recent Google update involving its entire indexing system. Search updates are rolled out all the time by Google, but Caffeine is different. Read on to find out why!\"\"<\/p>\n

Google announced its new search index dubbed \u201cCaffeine\u201d on its official blog as well as on its webmaster central blog in early June of 2010.<\/p>\n

Caffeine Isn\u2019t Really an Algorithm Update: Here\u2019s Why<\/strong><\/h2>\n

The SEO community talks regularly about algorithms and algorithm updates. It\u2019s like a second language for us. So when Caffeine was released, it was quickly labeled as one of these \u201cGoogle Algorithm Updates.\u201d<\/p>\n

If you want to get technical, though, the Caffeine update isn\u2019t really an algorithm update at all<\/strong>. In fact, it really has nothing to do with search algorithms or rankings whatsoever. In reality, it\u2019s a total rewrite of Google\u2019s indexing system. Yep, that\u2019s right<\/strong>–it\u2019s bigger than any algorithm update you could imagine. Much bigger.<\/p>\n

What Does Google\u2019s Indexing System Do?<\/strong><\/h2>\n

In order to understand the Caffeine update, you need a basic understanding of what an indexing system does for a search engine.<\/p>\n

Google\u2019s indexing system makes a digital copy of everything on the World Wide Web (and by everything, we mean hundreds of billions of web pages) and presents it to search users in an organized fashion.<\/p>\n

The search giant likens its index to the index in the back of a reference book, except on a much, much larger scale.\"\"<\/p>\n

Why Did Google Roll Out the Caffeine Update?<\/strong><\/h2>\n

According to Google\u2019s webmaster blog<\/a>, the search engine decided to rehaul its indexing system in order to \u201cto keep up with the evolution of the web and to meet rising user expectations.\u201d<\/p>\n

Essentially, users want more relevant search results faster. They don\u2019t want to miss out on the newest information<\/strong>, and they don\u2019t want to days (or even hours) for the freshest content the web has to offer.<\/p>\n

Caffeine is Google\u2019s attempt to keep up with this ever-increasing demand for the latest and greatest on the web.<\/p>\n

The Pre-Roll Out of Caffeine<\/strong><\/h2>\n

Typically, Google will make changes to its search engine or algorithm discreetly and then (maybe) announce that the changes have been made after the fact<\/em>. Sometimes the announcement will come days or even weeks after the new update for Google has been implemented.<\/p>\n

This was not the case with Caffeine, though.<\/p>\n

With this \u201cnext-generation infrastructure\u201d, Google gave web developers a heads up and a chance to experiment with the new index prior to its official implementation. The search giant even asked for feedback from web developers on this shiny new indexing system (gasp!).\"\"<\/p>\n

Google made the new index available to webmasters in August of 2009 (almost a year before its official release) and asked them to provide feedback as they experimented with Caffeine.<\/p>\n

Google\u2019s Indexing System Pre-Caffeine<\/strong><\/h2>\n

So what was the indexing system like before the Caffeine update?<\/p>\n

Google describes its old index as having several layers, all of which would be updated separately. To update a layer, the search engine would have to crawl the entire web before it could offer the user new results.<\/strong><\/p>\n

That meant a delay between the time a new page was found by Google and when it could be accessed by a visitor via the search engine. The process was labor-intensive for the search engine, and the results were slow and stale for search users.<\/p>\n

How Caffeine Brews Fresher Results<\/strong><\/h2>\n

This new update for Google and its indexing system means much fresher results for users\u2014up to 50% fresher according to the official Google blog.<\/p>\n

Now, the index is updated in smaller portions (in comparison to the previous layers described by the search giant). As new web pages are crawled and tagged by Google, they\u2019re added to the index right away.<\/strong><\/p>\n

This eliminates the delay that existed pre-Caffeine. No more stale search results!<\/strong><\/p>\n

Google\u2019s webmaster blog uses the image below to illustrate how Caffeine compares to the search engine\u2019s old index.\"\"<\/p>\n

How Did the Caffeine Update Improve Search?<\/strong><\/h1>\n

Thanks to the caffeine update, search is bigger, faster, and more relevant. Here\u2019s the specs:<\/p>\n

Caffeine Fuels Faster Search Results<\/strong><\/h2>\n

In tests following Caffeine\u2019s release<\/a>, the new index was found to perform up to twice as fast as the old index.\"\"<\/p>\n

Thanks to Caffeine, Google can now return over 70,000,000 results for the search query \u201cauburn football\u201d in less than \u00be of a second, for example.<\/p>\n

Caffeine Triggers More Search Results<\/strong><\/h2>\n

Caffeine made Google\u2019s index much bigger than before. Every second, the indexing system analyzes hundreds of thousands of web pages simultaneously. Google says if this were a stack of paper, \u201cit would grow three miles taller every second\u201d. Whoa.<\/p>\n

Caffeine Maximizes Relevancy<\/strong><\/h2>\n

According to the search giant itself, a great web search engine must \u201crank and return the most relevant pages for users’ queries as quickly as possible.\u201d So, clearly, it\u2019s not just about returning the largest number of results as quickly as possible. Relevancy is important too.<\/p>\n

Will There Be More Caffeine in the Future?<\/strong><\/h2>\n

The Caffeine update was a total rehaul of Google\u2019s indexing system and it was years in the making, so presumably, it will be good to go for some time now. We can expect that Google will continually refine the system, though, to ensure the fastest, most relevant results possible for users.<\/p>\n

That\u2019s just what Google does, so it\u2019s never a bad idea to check for Google updates. Like Caffeine, these updates will be mostly undetectable by the average search user.<\/p>\n

For webmasters, there may be some noticeable tremors, but nothing too monumental.<\/p>\n

Keep in mind that unlike changes to algorithms, tweaks to Google\u2019s indexing system aren\u2019t intended to affect search rankings, so as long as you\u2019re brewing up regular high-quality content on your own website (which you should be doing anyway), then you\u2019ll be just fine.<\/p>\n","protected":false},"excerpt":{"rendered":"

What Is the Caffeine Algorithm Update? 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