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<\/p>\nIs your SEO manager constantly confusing you with their digital marketing lingo?<\/p>\n
There are dozens of \u201cbuzzwords\u201d we use in SEO every day.<\/p>\n
For some business owners, this might come across as a completely foreign language.<\/p>\n
Not to worry!<\/p>\n
Below, we\u2019re breaking down 17 of the top marketing terms every business owner should know\u2026<\/p>\n
In digital marketing, when we talk about A\/B testing, we\u2019re referring to the practice of comparing two different versions of the same piece of marketing copy that have slightly different variants.<\/p>\n
A\/B testing can be used for everything form AdWords campaigns to landing pages and marketing emails.<\/p>\n
Does this already sound too complicated? Don\u2019t worry, it\u2019s actually pretty easy!<\/p>\n
Say you have copy for an ad that you will be running in Google AdWords. To A\/B Test, simply run two very similar versions of the same ad. Change a small component of your copy you think your potential customers might respond to.<\/p>\n
For example, if you\u2019re offering a special discount you can run one ad that advertises free shipping and another that offers a dollar amount off their purchase.<\/p>\n
After the ads have ran for a period of time, you can analyze the to see which message was more effective in generating leads.<\/p>\n
From there, you know which version of the copy you should be dedicating your ad spend to!<\/p>\n
Bounce Rate refers to the percentage of visitors that exit your website after viewing a single page.<\/p>\n
This is an important number to know because a \u201cbounce\u201d means that visitors to your website weren\u2019t able to find what they were looking for.<\/p>\n
If you\u2019ve installed Google Analytics for your website, you can view your bounce rate in you GA dashboard.<\/p>\n
Is your bounce rate on the high side? It may be time to have an SEO professional help you improve your website content.<\/p>\n
Session Quality is an advanced Google Analytics metrics that essentially tells you how close a visitor to your website was to converting into a sale.<\/p>\n
You can view your average session quality in your GA dashboard to determine how well your e-commerce website is converting.<\/p>\n
If your session quality average is low, you know that it\u2019s time to make some changes to you website.<\/p>\n
Your Quality Score is Google\u2019s way of rating the quality and relevance of your Pay-Per-Click ads and the keywords you use in them.<\/p>\n
It\u2019s important to have a favorable Quality Score because it directly affects your cost per click and rank in ad auctions for your desired keywords.<\/p>\n
There are a few ways to improve your quality score, but the most important thing to keep in mind is that your ad text should be relevant to your business.<\/p>\n
Impressions is a term used throughout digital marketing to indicate the number of views an ad or piece of content receives.<\/p>\n
While the number of impressions you get on an ad or social media post is important, striving for impressions alone is not a smart marketing tactic.<\/p>\n
What\u2019s more important is how many people acted after viewing your ad or content. Rather than concerning yourself with the number of impressions, take a look at your conversion rate for engagement, clicks, and of course, sales.<\/p>\n
Backlinks, sometimes referred to as \u201cincoming links\u201d or \u201cinbound links\u201d occur when one website links to another.<\/p>\n
In SEO, it\u2019s important to try to gain high-quality backlinks to improve your website\u2019s own rank.<\/p>\n
On-Site SEO includes everything you do to make your website perform well in search engines.<\/p>\n
Some examples of on-site SEO include the use of keywords, meta titles, and interlinking within within your website.<\/p>\n
Off-Site SEO is the practice of generating traffic to you website via other sites.<\/p>\n
Examples of off-site SEO include link building and social media.<\/p>\n
The goal of off-site SEO is to help people find your you website via other source and to give you increased credibility with search engines.<\/p>\n
A landing page is a page that a visitor lands on after clicking on a link on a different page. The page could be your own homepage or perhaps an ad.<\/p>\n
The purpose of a landing page is to compel a visitor to take a specific action.<\/p>\n
Landing pages are a great way to gain new email signups or even sales.<\/p>\n
AdWords is Google\u2019s advertising platform that allows you to target specific users that match a target demographic that you set within your ad campaign.<\/p>\n
The most common position for AdWords ads is on the top of a relevant search results page. However, Google allows you to display your ads in other parts of the web as well.<\/p>\n
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Pay-Per-Click is an advertising model which charges you, the publisher\/advertiser, each time someone clicks on one of your ads.<\/p>\n
With a PPC ad, you are essentially purchasing visits to your website or landing page. If done properly PPC ads can be a great way to generate inexpensive leads for your business.<\/p>\n
IYP or internet yellow pages are directory sites that list local businesses.<\/p>\n
SEO professionals typically recommend that business owners get listed on as many relevant IYPs as possible. This is an easy and often free way you can ramp up your off-site SEO efforts.<\/p>\n
![\"\"](\"https:\/\/i0.wp.com\/www.adprosmarketing.com\/wp-content\/uploads\/2019\/01\/IYP.png?resize=432%2C170&ssl=1\")
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A responsive website is designed to create a consistent user experience for visitors to your website regardless of what device they\u2019re viewing it on.<\/p>\n
When you have a responsive design, your website will look equally good on laptops, tables, and smartphones.<\/p>\n
We talk a lot about Google Algorithms on this website, but what does it mean exactly?<\/p>\n
An algorithm is a set of rules that (in this case) a search engine follows in order to determine the way it distributes data.<\/p>\n
Essentially an algorithm calculates a quality rating for each relevant website in a particular search and uses a set of rules to create the search results we see.<\/p>\n
Ad copy refers to the text within a digital advertisement.<\/p>\n
Although ad copy is typically very short, the strategy that goes into writing ad copy that converts is fairly complicated.<\/p>\n
Great ad copy with quickly grab the interest of your potential customers and encourage them to click on your ad and enter the next phase in our sales funnel.<\/p>\n
![\"\"](\"https:\/\/i0.wp.com\/www.adprosmarketing.com\/wp-content\/uploads\/2019\/01\/Ad-Copy.png?resize=461%2C129&ssl=1\")
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Title tags can be \u201cread\u201d by search engines and appear in search results.<\/p>\n
It\u2019s important to have a strong title tag because it can help boost a piece of content\u2019s position in search rankings.<\/p>\n
A great SEO Title should be clear about what your blog or web page is about and contain at least one relevant keyword or phrase.<\/p>\n
A meta description is a brief summary of your blog or web page.<\/p>\n
Keep in mind that meta descriptions can show up in search results and social media posts. That means they are your first opportunity to capture a reader\u2019s attention!<\/p>\n
![\"\"](\"https:\/\/i0.wp.com\/www.adprosmarketing.com\/wp-content\/uploads\/2019\/01\/Meta-Description.png?resize=463%2C111&ssl=1\")
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