{"id":4776,"date":"2019-04-11T16:36:36","date_gmt":"2019-04-11T23:36:36","guid":{"rendered":"https:\/\/www.adprosmarketing.com\/?p=4776"},"modified":"2023-05-28T12:45:17","modified_gmt":"2023-05-28T19:45:17","slug":"the-chrome-security-warnings-algorithm-update","status":"publish","type":"post","link":"https:\/\/www.adprosmarketing.com\/the-chrome-security-warnings-algorithm-update\/","title":{"rendered":"The Chrome Security Warnings Algorithm Update"},"content":{"rendered":"

What Is The Chrome Security Warnings Update?<\/b><\/h1>\n

The Chrome Security Warnings Update, announced by Google on July 24, 2018 is the search giant\u2019s latest attempt to make the web more secure for users. The algorithm update<\/a> has been two years in the making. If you\u2019ve kept up, you already know that Google alerted us back in September of 2016 that this change was coming\u2014specifically, that it would start marking all non-encrypted sites as \u201cnot secure.\u201d<\/p>\n

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As of July 24, 2018, all HTTP sites will be marked as \u201cnot secure\u201d by Google. <\/i><\/p>\n

Why Did Google Roll Out The Update?<\/b><\/h2>\n

Security has always been a priority for Google. The search engine refers to it as one of its \u201ccore principles,\u201d so this particular Google algorithm update should come as a surprise to exactly no one. Put simply, Google knows users will feel more comfortable using the search engine if they know the information they enter is protected. In Google\u2019s own words, the update \u201cmakes it easier to know whether your personal information is safe as it travels across the web, whether you\u2019re checking your bank account or buying concert tickets.\u201d<\/p>\n

Importance of Site Security<\/b><\/h2>\n

Google\u2019s not wrong. Website security is<\/i> more important than ever before. As people continue using the web for everything from paying bills to making Amazon and even local grocery store purchases, it\u2019s crucial that they feel secure giving out their personal information online. Plain HTTP sites simply can\u2019t provide that level of security.<\/p>\n

What Is A SSL Certificate?<\/b><\/h2>\n

The HTTPS label signifies that the website has an SSL\u2014or Secure Sockets Layer\u2014 certificate. This means that data transmitted over the site is encrypted using powerful encryption technology designed to keep the information safe.\u00a0 <\/span>It also means that the website can be tracked to an actual company that has disclosed its true name and website domain name publicly. In other words, it\u2019s not shady.<\/p>\n

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When a website lacks an SSL certificate, Google will now alert the user that the site is not secure.<\/i><\/p>\n

Ranking Factors<\/b><\/h2>\n

Google has already made it clear it prefers secure sites, so it shouldn\u2019t shock you to learn that you\u2019ll get a boosting rank when you make the switch to HTTPS. Google\u2019s algorithm has included it since 2014, so it\u2019s nothing new. <\/b>However, with the new Chrome Security Warnings Update, users will be alerted if your site is unsecure. This could affect your bounce rate and eventually your SERP rank as well.<\/p>\n

Plus, HTTPS sites load faster as well, which can have positive SEO results. See it<\/a> for yourself.<\/p>\n

SSL Encrypts Sensitive Information<\/b><\/h2>\n

An SSL certificate proves that a website is using SSL technology to encrypt data. Encryption is a process that scrambles information input on the site, making it completely indecipherable as it\u2019s being transmitted. The information can only be unscrambled by a specific decryption key, so it\u2019s only readable by the intended recipient.<\/p>\n

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You can view a site\u2019s SSL certificate information by clicking on the padlock symbol in the address bar. <\/i><\/p>\n

SSL Provides Authentication<\/b><\/h2>\n

An SSL certificate authenticates that a website is legit and represents a real company. It provides this authentication by providing the following information:<\/p>\n