We always hear that blogging is an important part of SEO, but we don’t often hear the whybehind that. Today we are going to talk a little bit about the why and give some solid examples that will help improve your overall business. After all, if we understand the why behind doing something, we are much more likely to complete that task!
One really important ranking factor for SEO is how relevant and fresh your website is. This is a prime example of how blogging can help you out. By constantly pushing out new, fresh content on your blog, Google will recognize that! They will then begin to see you as a thought leader in your particular vertical and reward you appropriately for that. The reward being ranking higher on the search engine results page! Also, it will help Google see your website as an authority on the topics you are blogging about.
Another great upside to blogging is the increase in traffic that your website will ultimately receive. If you have a popular blog with great content on it, then naturally users are going to start coming to your website more and more to read that content. It will also allow you to rank for more varying search terms, which again will increase the types of traffic coming to your site.
Having a solid linking strategy in place is a known best practice for SEOs. This helps to generate authority for your website and also just create more buzz and traffic to your site. Blogging is a great way to get those backlinks in a natural way. Again, if you are pushing out quality content, users are naturally going to want to share that with their own followers. The more of those users who share your content, the more backlinks to your site you are going to generate!