Got the best website in the world? Is it fast and pretty?
Without great SEO, your business site will go unnoticed.
Think about the competition. There are about 1.24 billion websites in the world, with more created each day. With that massive amount of competitor websites, it is a challenge to drive traffic and get more user activity on your site.
With the right setup, you can rise above them and get an edge in generating traffic. Here are some SEO solutions you can make use of to help you drive traffic.
1. Study Your Competition
Analyze and understand what you are up against before setting up a strategy. By studying your competition, you can take a glance at which pool of keywords they are using and how much traffic they are getting.
There are a variety of tools that you can make use of to help you glean on these details. And how you can make use of them to your advantage. For instance, the SEO tool SpyFu can help you analyze and take note of which practices or aspects you can take with you in improving your traffic.
2. Conduct an SEO Audit
Conducting an SEO audit can give you a thorough look at your SEO. This lets you check if your efforts work as intended or if you need to improve SEO for the site.
The process for it can be daunting. By making this in-depth analysis, you gain insight on which aspects are thriving. You also find out which ones may need improvements.
There are a series of steps that you would take when conducting an SEO Audit.
First is to find the massive issues that hinder your site. This may range from website address issues to checking for indexation issues. After which, check on other easy to fix problems on the website. This would include finding content duplicates or ensuring it loads fast.
The other steps in the audit would involve organic search traffic analysis, backlink analysis, and content audits. An SEO audit should help you check for any issues you may encounter and have some fixes ready for them.
3. Create Evergreen Content
A helpful SEO solution that you can use is creating evergreen content. These types of content ensure that they are fresh and relevant regardless of the season and time.
Creating content that never gets outdated ensures that it will generate traffic. The reason behind this is it continues to garner interest from readers. This also means that it still generates traffic through search results.
These evergreen content can come in various forms. They may be answers to FAQs, industry tips, explanation of common concepts, and so on.
4. Guest Blogging and Influencers
One more way to increase traffic generation is to make use of connections with influencers. There are a variety of ways they can help in boosting your website’s views and clicks. One such method is by Guest Blogging.
With Guest Blogging, you can feature and link influencers to the content you have published, and notifying them about it. This allows both of you to benefit in the traffic increase and support.
There are also influencer platforms that you can make use of. This works well if you have a line of products that you wish to sell and offer online. Platforms such as Famebit and Tomoson can allow you to promote these items and services.
What these influencers will do is that they will create content for promotion. Whether this is in video or photo form to help you generate traffic. Depending on how influential the person is, the price to avail of their aid would vary.
5. Using Long-Tail Keywords
Most searches make use of four or more words, which shows that keywords alone are not enough. Long-tail keywords allow for more specifics in the search. It allows people to narrow down in finding the site that they need.
With generic keywords, you will end up having a higher amount of competition to vie for traffic. With long-tail keywords, you have lesser competition as you form your own niche. Take note of which specific long-tail keywords to use for optimization.
6. Good Quality Content
With the vastness of the internet, the chances of many people writing on the same topic are high. How to rise above this intense competition? Produce good, well-researched content.
Diversity in content is also key to increasing traffic. It also avoids internal competition in search engine listings. Also, having updated content would give you a boost to ensure the best results.
7. Optimize Images
Images also provide life and visual flavor to the website. It grants it a variety and color to make it less monotonous. To improve search engine listings, optimize the images. This is by adding descriptions, tags, and titles.
While search engines are not capable of identifying the contents of an image. A text with an image should help them in rating the page’s relevance.
8. SEO Solutions: Use SSL Certificates
SSL stands for Secure Sockets Layer, the protocol which provides encryption. SSL Certificates are capable of providing secure, encrypted communications between a website and an internet browser. This secure line adds credibility, safety, and security in navigating through a site.
With an SSL Certificate, the “http://” address changes to “https://”. With this, they view the site as protected and trustworthy. This is a must for search engines to trust you.
9. Aim for Mobile Friendliness
Internet access is no longer confined to desktops and laptops. In recent years, people get connected to the internet through mobile devices. This requires websites optimized for mobile device use on both layout and navigation.
Having a mobile-compatible layout for your website can increase your traffic. This is due to mobile users finding your website to be easier to access and navigate.
10. Use Social Media Marketing
You can make use of social media to link back to your website and engage your audience at the same time. A vast reach and engagement is something social media boasts.
Social media marketing is an element that can help you increase traffic.
Consider sharing the content you generate over on social media as well to link back.
Step Up On Your SEO Today!
With the vast amount of competition online, driving your traffic is tantamount to ensure that your website continues to operate and maintain relevance to customers. With the right tips and tools in hand to help you optimize, you will be able to improve on your website’s organic traffic.
To help you get started with optimizing your website, we offer SEO solutions and ideas that you can make use of to grow your business. Try out our other guides, like this one discussing both SEO and SEM.