Today, it’s essential that all local businesses have a presence online.
Most consumers now turn to social media and review sites before making a purchase. This can include everything from a hiring a plumber to buying a new car.
If you’re a local business owner and you’ve been neglecting social media, you could be missing out on a lot of business.
The thing is, most business owners don’t have the time to dedicate to social media.
You don’t have to do it alone.
Hiring a social media manager to help maintain your social media presence could be one of the smartest moves you make for your business this year.
The truth is, social media management can be a full-time job. Most business owners and their staff simply don’t have the time and expertise necessary to do social media correctly.
It’s not as simple as posting pictures to your Facebook account.
Social media managers do more than you might think. Everything from content creating, reputation management, and analytics reporting can fall under the job description of a social media manager.
What’s more, having a strong social media presence has been proven to help generate new business.
But how exactly can a social media manager help you get more people walking through your doors?
Success in social media depends a lot on consistency. To start with, your social media manager will help you implement some best practices. They will also help you keep up on the latest trends in social media.
The way consumers engage with brands online is always changing.
In order to keep up, it can be helpful to have a social media manager who will make sure that you’re spending your time and effort on social media the RIGHT way.
For example, video is quickly becoming the most popular type of media online.
Maybe you’ve been thinking about adding video to your online marketing strategy, but where do you get started? Should you post your videos on YouTube? Facebook? Should you experiment with live video?
A social media manager can help you create and execute the perfect plan for incorporating video into your marketing efforts.
Having someone on your team to help you will ensure that you don’t waste valuable time and money with a “trial and error” approach to new social media trends.
You won’t always be able to monitor everything that your customers are saying to you or about you online.
Besides, what’s the point of posting engagement content on social media if you’re not going to engage with your audience?
Your social media manager can act as a representative to for your brand.
Community Management, a popular service provided by social media managers, includes answer customer questions and responding to online reviews.
This is an area where many business owners who try to DIY their social media presence fail.
Sometimes business owners lack the time to respond to customer questions. In other cases, business owners can negative feedback too personal, causing them to respond in an unprofessional manner.
A skilled social media manager can provide a level of customer support that you might not be able to.
Every business should establish their own voice online.
How do you want your customers to perceive you?
Some brands want to appear polished, while others take a more laid-back approach.
Your social media manager can help you decide what tone is right for your company. From there, they will establish a clear, consistent voice across all of your social media platforms.
This helps your audience “get to know” your company, and it can be a powerful tool in driving customer loyalty.
We already know that most consumers will look up a company online before doing business with them for the first time.
What are your current social media profiles telling people about your business?
You’ve heard the saying “you only get one chance at a first impression”.
Well, in most cases, your online presence is going to be the first impression a potential customer uses to judge your business.
If your social media profiles look like a ghost town, they might assume that the inside of your business is the same.
However, an active social media presence with an engaged audience offers potential customers social proof that your business has a long list of happy customers.
And that’s the type of company that people want to do business with!
Who doesn’t want to do business with an expert in their field?
But showing off your expertise can be tricky online.
You know that you’re the best at what you do, but how do you demonstrate that to people who have never done business with you.
Aside from reputation management, a social media manager can help you create engaging content online that will help put your expertise on display.
There are many ways this can be done from offering live Q&A’s online to creating informative videos.
A social media manager can help you create a plan that will work best for engaging your audience.
We’ve all been there.
You come up with an idea for a great social media update. You hit post. You wait. Then…
So many business owners give up on social media because they fail to see any engagement.
That’s completely understandable.
You don’t want to waste your time on something that isn’t going to produce any results.
That’s where a social media manager comes in. Experienced social media managers are experts at creating plans to engage with your unique audience.
Through careful research and planning, they can help you determine what time of content your potential customers are hungry for.
Before long, you’ll find that your audience is finally talking back to you!