Considering a dynamic website design?
You may already have one. While researching this article, we came across a mountain of misinformation about static and dynamic websites. Do you know the difference?
If not, don’t feel discouraged. You’re actually part of the majority. Besides computer programmers, few understand the difference. Don’t worry; we’ll break it down for you in just a moment.
Before we get there, consider this: does everyone in your circle of friends have a favorite ice cream flavor? Are they the same flavor? What about a favorite dinner?
Of course not. But, when you own a static website, you’re force feeding your visitors with the same dish, regardless of their preferences. Read on to discover how that happens and why you should care.
Static vs. Dynamic Website Design: A Primer
Static websites are just that: static. It means they don’t change.
A programmer sits down and writes all the code for a static website. The only way to change the content is to hire another coder to come along and adjust the code.
Other languages, like PHP, Python, etc. are considered server-side languages. They affect the content stored on servers. When a site is programmed with server-side languages, it opens up a world of new possibilities.
Such sites are said to be dynamic, meaning malleable. Users that have no coding experience can change them. Yes, that includes website owners and their visitors.
Creating New Content
All blogs are built on dynamic websites nowadays. That wasn’t always the case. When the World Wide Web was first created in the early ’90s by Tim Berners-Lee, everything was coded in HTML. Other languages, like CSS, didn’t exist yet.
Blogs and other web pages had to be static because there was no other option. It was an arduous process, and the results were less than spectacular. Especially by today’s standards.
Today, fortunately, things are much easier. You can jump to a WordPress website, and draft a thousand word article without any coding experience. The same is true for any content management system (CMS): Drupal, Joomla, Wix, Squarespace, etc.
Each of these CMSs has an area reminiscent of Google Docs (or Microsoft Word if you’re a fan of the Office suite). These areas are built for word processing. You can adjust headings, change font size, increase font size, and add digital photos.
You can perform the same tasks you would on any basic word processing program.
The CMSs also grant you the ability to change your web pages as easily as your posts. You can switch up your layout, add features, or highlight an upcoming event. And if you happen to write code, you can do it in half the time.
Whether you want to adjust a word or your site-wide navigation, dynamic websites make it easy.
Build Better Engagement
Sure, social media marketing is one way to build a better connection with your audience. You can also engage them when they visit your website. Dynamic websites give visitors the power to react.
They can add their comments to the list below your latest blog article. They can sign up for your newsletter, or fill out a form to ask for your help. It gives them the ability to be part of the conversation.
When they become part of the conversation, they build a connection to your website. And by proxy, your company. It’s done without any extra effort on your part. It’s these kinds of connections that lead to conversions.
A more personalized browsing experience connects visitors to the information they need. Design your site to make product recommendations. Base them on your visitor’s browser history, demographics, and geolocation. You can even tinker with your site, so it gives them the most current product or news first.
Give them what they want. Then pull them into the conversation. That’s how you establish a connection and build loyalty.
Design Professional Sites
Availability builds expectation. Today, consumers shopping for televisions, expect ultra high-definition flat screens. Your store, unfortunately, only offers RCA black and white televisions, with cathode ray tubes and rear projection. It’s no surprise those consumers think your store is behind the times.
Well, the same holds true for websites. In this digital age, your website is your storefront. It’s also your brand, your salesperson, and your customer service department.
If it’s behind the times, it projects poorly on your company. It devalues your position as an industry authority. Then, customers will be less likely to choose you over the competition.
In today’s world, consumers expect prompt service tailored to their needs. That means you need to build a website with rapid load times. You’ve also got to nail your search engine optimization. Then create useful, engrossing content.
You also need to include all the bells and whistles that we spoke of earlier:
- Browser history
Make your customers feel like they’re in the hands of an expert. It doesn’t matter if you work in the pharmaceutical industry or automobile mechanics. A clean, modern website can make or break your first impression.
Well, what’s your decision? Will you upgrade to a dynamic website design? Or would you rather stick with what you already have?
Before you make your final decision, consider one last thing: return on your investment. How much will it cost you to build modern, dynamic sites? How much will it cost you if you don’t?
If you found this information helpful, take five minutes to browse our library of other fantastic articles.
So long and good luck.
P.S. If you’re struggling to build a connection with potential clients, or you’re just trying to attract more leads, consider creating better content. If you’d like guidance, read Engaging Customers with Great Content.