In the internet marketing world, the race to the top of Google is happening daily. Every business wants their website to be found for high return on investment keywords. There is a way to get up to the top of the SERPs (Search Engine Results Page) is by implementing proper website marketing from a technical perspective as well as user experience. In this blog, we will explore the ways to optimize your website development, website analysis and website blogs. We will provide the tips and tricks that large corporations have been keeping close to their chest.
Hiring a professional website development company, like AdPros Marketing, is important if you want to convert website clicks into sales. Our consultants will review your website’s SEO via our internal website SEO check. The check will highlight the elements of your website that are up to industry standards and the citations that need to be corrected
Content marketing, otherwise known as on-site SEO, is one of the most important aspects of your website. One of the most foundational steps of content marketing is keyword research. Some of the best places to find the right keywords to target SpyFu and the Google Keyword Planner. Keep in mind that not all keywords are created equal as some keywords can take years to rank for, while others may just take a few months. Long tail keywords are always easier, because there are less organizations targeting these keywords, therefore its less competitive.
The importance of keyword research cannot be understated as it is the foundation of your website. Once the keywords have been established, our consultants will write high quality content on your website with the keywords embedded within the blog. Keep in mind that if you are trying to rank for the keyword, Internet Marketing; but don’t have the keyword within your website, there is a 100% chance you won’t rank for the word. This is the importance of keyword research.
Furthermore, the majority of websites update their blog regularly but leave the remainder of the website static. It’s crucial to remember that all pages on your website need regular updates in order to rank well within the search engines. A static page will fall in rankings and eventually receive no website traffic.
Another important aspect of content marketing is internal linking. Per the ranking factors outlined by Google, your website must have an internal linking strategy. This can be done easily by linking high return-on-investment keywords to other pages within your website with similar content. It has been rumored that some internet marketing firms link the page to itself, passing high quality link juice.
Once you have completed your keyword research, content writing and internal linking; you must think about your SEO titles and meta descriptions. WordPress has a great plugin that many website developers use called Yoast SEO. The plugin provides a guideline that indicate whether your page is properly optimized or not. It guides to write your keyword within the SEO title, meta description, page title and permalink. Once these tasks are complete, Yoast SEO will provide a green light!
When an online marketing company is having difficulty ranking a client’s website, they will often turn to backlinks. Backlinks are links that are found on third party websites, that pass link juice to the linked website. These links are counted as votes by the search engines, and the more votes a website has, the higher the rankings. However, not all backlinks are created equal. Google came out with a tool called page rank, which ranked websites from 0-10. The higher the page rank of the website that is linking to you, the higher your rankings will be in the search results.
Today, page rank has somewhat dissipated and domain authority has taken place. Domain authority is similar in nature; however, domain authority is based on on-site SEO, linkabile content, internal linking strategy, social media activity and the ability to remove toxic backlinks. Moz has taken over the domain ranking industry, and many experts look to them for ranking advice.
It’s important to gain these high-quality backlinks to increase your website rankings. Some of the most popular ways to increase backlinks are by guest posting, blog and forum comments, blogger reviews, testimonials, link reclamation, helping hacked sites, google plus, social media and creating quality content.
With the right approach, your business can gain placement for high quality keywords through anchor text. Per Googles standards, your business should only have 25% of its overall backlinks from anchor text, 10% of your links should be partial match, 15% should be brand name and 50% should be your businesses URL.
Online Business Profiles
Setting up business profiles across the web provides tremendous amounts of value. This is especially true when it comes to the following search engines.
Setting up your business profile is as easy as 1, 2, 3. The first step you need to take is visiting Google.com/Business. Once your there, you need to click “Start Now.” From here, punch in your business name as you would like it to appear online.
Next, enter your business address, website, business hours, payment forms you accept and photos. From here, it’s crucial that you pick the seven more relevant categories for your business. This is how Google is going to rank you in their business listings.
You can rank for keywords in Google Maps outside of the set business categories. For example, when you search for SEO Upland, CA; you’ll notice that AdPros Marketing is listed in Google Maps. This is because our clients use industry terminology within their reviews, therefore Google pulls these keywords and ranks AdPros Marketing for those keywords. Pretty neat!
Establishing a Yahoo Local business listing is more complicated than Google Maps. It appears that Yahoo has sold their business listing submissions to Yext. As a result, you must contract with Yext in order to establish your Yahoo Local Listing. Here you can find the URL to Yahoo Local. The program fee is $499 annually, and it provides access to 80 internet yellow page sites, where you can upload your business information to instantly.
Every client that I have worked with over the years has indicated that they receive hundreds of phone calls from Yelp. The search engine provides targeted local advertising, premium placement on search and competitor business listings and a presence on mobile and desktop devices. It appears that the majority of my clients receive a high return on investment from the search engine.
If you decide to not advertise on Yelp, you can gain a free organic listing within your home city simply by having one of your clients write a review about your business. Regardless of the quality of the review, it seems that Yelp will push your business profile to the top of the organic results, instantly providing leads within your home city.
Social Media is a great way to keep in contact with your existing clientele. Let’s say you own a bar and grill that is typically slow on Tuesday evenings. With a click of a button, you can send Tuesday drink specials to your customer base to entice them to come.
Furthermore, you can serve ads on the following social media platforms; Facebook, LinkedIn, Google+, Twitter, Tumblr, Instagram, Snapchat, Pinterest, YouTube, Facebook Live, Periscope and Vimeo.
More than 1B people are on Facebook daily, and this is a great reason to advertise your business there! With that being said, Facebook is one of the most targeted advertising formats available. Businesses can choose to target people by age, interests, behavior, location and more. In addition, Facebook is one of the cheapest forms of advertising.
This professional network is the biggest of its kind. LinkedIn consists of 380M tech-savvy business professionals who are making buying decisions daily. Like Facebook, LinkedIn allows businesses to target consumers by job title, job function, seniority, company name, industry, gender and age. The average cost per click of LinkedIn advertising ranges from $2-$3, and you only pay for quality leads!
Did you know that your posts on Google Plus get indexed immediately? And everyone you email from your Gmail account is able to view your Google + posts. This helps to drive more traffic to your profile, and ultimately make more sales. Another one of the benefits of Google + is that it allows anchor text and backlinks within your blog. With anchor text, your blog gains a do-follow link that will help your website increase in the search engine rankings.
Email marketing presents plenty of opportunities for your business. It drives a great return on investment as it helps create relationships with your clients. Some of the benefits of email marketing include brand awareness, cost effectiveness, personalized messages and it increases the earths sustainability.
Over the years, organizations have stopped the hiring of sales professionals and started using email marketing campaigns. Almost all business owners use emails as their preferred way of communication. Statistics have provided that 64% of business owners respond to an email because of a graphic that was included. Infographics are great ways to sell your products and services as most people are visual.
Internet YellowPage Sites
Moz provides a chart that indicates what your business needs to complete in order to obtain organic rankings. According to the chart, IYP sites consist of 13% of a websites overall ranking. Yext provides a service that correctly lists your website on 80 different PowerListings. Some of the PowerListings include Bing, Facebook, Foursquare, Waze, Yahoo, Yelp, AbLocal and others.
Per Googles algorithmic standards, all business information across the web should be unanimous. This includes business name, business address, phone number, website & payment methods. Your business can correct these items for a one-time fee of $499.