Guide: What a Social Media Manager Can Do for You

Is social media the last thing to cross your mind at the end of the day? You’ve finished your other day-to-day tasks that occupy most of your time, leaving nothing else you want to do before heading home.

You don’t even want to spend a second on social media. Even if you do, you find yourself stressed to the max thanks to having fewer likes than the day before.

This leaves you with two options: force yourself to make time to devote to social media or hire a social media manager. Which sounds better?

If you’re leaning towards the latter, you’re in luck! Rather than do social media yourself, we’ll give you some great reasons as to why you should hire someone to do it for you.

Here we go!

A Social Media Manager Stays Ahead of Trends

With 4.02 billion internet users to date, you better believe that the social media manager you hire is up to date on the latest trends. Not only do they have to worry about being relevant to 53% of the world’s total population but those who are engaging with your brand constantly as well.

Staying ahead of trends is a two-part job. They have to tailor content to fit your brand’s niche while knowing the latest and greatest with all platforms.

Videos might be cherished one day while the next, cinemographs are all the rage. The ever-changing world of social media is best handled by someone who knows it inside and out.

They Represent Your Business Online

How much time can you dedicate to replying to comments and interacting with other profiles? Our guess is not a lot.

The whole point of social media is to do one thing—be social! You can’t do that when you can’t find the time.

Enter your future social media manager. Their time is devoted to engaging with others by commenting and sending messages. This helps people get to know your business better.

Think of them as an ambassador except with the skills to make your social media game flourish.

They’ll Build Brand Recognition

Being engaged with those who follow you is one thing. But what about the people that don’t?

The business side of social media doesn’t entail spending time focusing on those who won’t convert into customers. After all, you have a business to run and need customers to keep you afloat.

Social media managers will get to know your target audience. Once they do, they’ll know how to get their attention through the use of your profiles.

This ensures they’re targeting the people with the highest percentage of converting. Not only that but at the same time, they’re building you a dedicated community.

This, in turn, will not only create more customers but will benefit other aspects of your business such as your website.

Building your brand recognition is essential and can be misused if in the wrong hands. Your social media manager should be able to gather your target audience but also keep them coming back for more.

You don’t want one-hit-wonders, you want those who’ll go along on this journey with you. That means keeping them engaged constantly.

They’ll Save You Money

Hiring someone new to your team might not have you thinking of the benefit of saving money. However, if you were to train someone already with you in the art of social media, think of the expenses.

You’ll have to purchase courses for them to learn from, not to mention it takes away from their original job duties. It’s too much responsibility for one person to have to carry two different job descriptions.

Hiring a social media manager outright allows you to focus on the aspects of your business that truly matter. Not only that but all current team members can keep their original positions.

Consider it money saved when you don’t have to train someone from the very beginning. And chances are, you don’t have a lot of knowledge when it comes to social media either. It’s a win-win, a stress reliever and a money saver when you outsource social media management.

They’ll Give You a Competitive Edge

Keeping tabs on your competition? If you’re not, you (or your future social media manager) should.

This way, you know what they’re up to in terms of social media. How are their posts performing? What types of content are performing the best?

Being dedicated to social media gives you a competitive edge because you can establish your brand as a leader in your industry. Consistently posting gives followers something new to share or experience every day.

Building your online presence through social media is a surefire way of staying ahead of the pack. With a social media manager, they’ll make sure you have a competitive advantage.

They’ll Grow Your Social Media Profiles

If you’re struggling to build a following, keep what little followers you have engaged, or have no idea what to post, you’ll want to listen to this.

Social media managers take care of everything relating to the platforms. That means they take care of commenting, replying, creating content, maintaining your brand’s online reputation and knowing the latest trends.

While it may seem like a lot on their plates, it’s what they’re best known for. All that effort and time taken to focus on social media will pay off big for your business.

It also means rapid growth. Think about it: how many new followers do you get in a day? That’s with you in control of your profiles.

It’s probably not a lot, right? Maybe three to five at the most.

With a social media manager, they’ll get you dozens of followers daily through non-shady tactics. They don’t buy followers but rather attract them with known methods sure to increase visibility and engagement rates.

Ready to Conquer Social Media?

Hiring a social media manager will be the best decision for your business. They’ll take the stress off your shoulders by devoting their time taking care of the hard work for you.

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