It’s incredibly important to be present where your customers are. This means that putting a solid mobile marketing strategy in place is vital for your business growth. In 2017, more traffic to websites came from mobile devices than desktop devices. There are even more mobile devices in existence in the world now than there are computers or even televisions. This is where your consumers are so this is where we suggest you be present!
While having a mobile-friendly website is certainly important, another avenue to venture down is in mobile application development. Studies show that many users actually prefer using mobile apps even to the most mobile-friendly websites! That’s even more reason why developing an app is important for your business. This blog will dig into the benefits of creating a mobile app, the realistic way you can get started doing so, and the different ways customers use the mobile apps today.
How to Get Started
If you don’t have the skillset in house at your company to take on this task, you can always outsource to an app maker or app creator to help you get started. These app design companies are tremendous resources! Alternatively, you could use an application design software or app builder to help you out. Some options we recommend looking into are Marvel App, Adobe Experience Design, Azure RP, Proto.io and Origami Studio. Whether you hire an outside app developer or create it yourself will ultimately depend on your skillset and the details of the app you are looking to design. For a more simplistic app, the software may be just enough! However more complex applications will most likely require outside talent.
Mobile App vs. Mobile Website
Why do so many users prefer using a mobile app? Some reasons include speed, ease of use, offline ability and instant updates. On average, cell phone apps are about 1.5 times faster than a mobile site. That makes a huge difference in today’s world. It’s also incredibly useful for people to be able to access your app and your content offline. This is a huge differentiator between a mobile app and a mobile website. This is especially useful for banking apps, news apps or even retail apps. Customers are grateful when they can access that data no matter if they have internet access or not! You don’t want to have to depend on finding a WiFi connection in order to check your bank account balance or see the news. This is where mobile apps are incredibly useful.
Ease of use is another big selling point. Customers simply click your app and are immediately taken to what they are looking for. No web browsers, no URL searching, no waiting for the sites to load on their device. The app is much quicker and easier. It may even capture some of those impatient users who could potentially bounce off of your website if it’s taking too long to load on their phones.
Also, being able to provide your users with instant updates via notifications is incredibly valuable for both you and the user. You can be sure to stay in front of your customers more often, and they can rely on you to provide real-time, useful updates. You can choose from using in-app notifications (popping up when they open the app) or use push notifications (popping up regardless of if they are using the app at that moment or not). This allows you to be in control of how often and how intrusive your company’s updates are to your users.
Different Devices & Software
Another benefit of mobile application development is that you can implement distinct and unique features depending on the device or the software on that device. An iPhone app maker may utilize one set of features for an iPhone app development, but a Galaxy app design may be completely different from that. The fact that application developers will keep this in mind is incredibly helpful for users. They want their mobile app design to work properly on their smartphone. That may mean that an iPhone app design looks completely different than an Android app or a Galaxy app! Again, utilizing those professionals for this will help alleviate the pressure off your business and your bottom line. This is a way for your app to be completely customizable and unique to users. They are potentially going to see a different interface depending on their software or their device, which feels like a well thought out strategy from a business standpoint.
If you think about your individual mobile behavior, you will most likely come to realize that you have a huge variety of mobile apps on your cell phone! Users typically download a whole host of applications on their device. These can range from fitness apps, finance apps, health and wellness apps, hospital applications, news apps, insurance applications, real estate apps and more. Really, any business that you regularly interact with most likely has a mobile application that you can download and interact with. It’s not just for social media anymore – all businesses who have a strong customer base should absolutely consider a mobile application to go along with that.
If you are still wondering whether or not you should take the time to invest in the mobile app creation, you should remember that your competitors are most likely already doing it. You can take a quick scroll through the app store on your own mobile device to double check this. Are your most significant competitors present there? That’s a really good indication that you should be as well. In a world where a large number of digital consumers prefer an app to a website, it’s incredibly important to take that into consideration. You can even use your competitors’ apps to get an idea for your own. What features are the best? Take those into consideration for your own app, while ditching some of the features that don’t work as well!
Some clear benefits of developing a mobile application are that you will be able to build a stronger brand for your company and that you will be able to engage with your customers more often. If every time a customer uses their mobile device, and your brand is downloaded right there on the screen, your brand recognition is naturally going to increase! Your company logo will always be displayed prominently on their phone and in their pocket.
You’ll also be able to connect with them more often and easier. We know that nearly everyone has their cell phone on them or within arm’s reach constantly. This makes it far easier for you to connect with your customers. No longer do you have to wait for them to see a print ad, billboard or to search for your company on Google – now you are always living on their actual mobile device!
You can also use your mobile app to inform your customers of anything new that comes up in the business. Simply send them a notification about a new product or new offer – boom, instantly in their pocket! And if you are trying to reach a younger demographic, then developing a mobile app is almost a no-brainer. More than any other generation, the millennials and Generation Z are extremely connected to their devices.
You can also use analytics software, such as Google Analytics, to analyze how users are interacting with your app. How long are they staying on the screen for? How many new users are downloading the app in any given time period? How much revenue has the app earned for your business? These are all things you can easily analyze! This way, you can determine what is and what is not working. From there, you can again call on that mobile app development company to help you make the necessary tweaks to enhance the user experience. Additionally, the data on the mobile app may even end up informing how you approach your overall website!
You can start this process by asking yourself, what do my customers want or need? What are they looking to gain out of this app? What would be the main purpose for them downloading this onto their personal device? There has to be a clear reason and an obvious benefit to them, or else it isn’t going to succeed. Users are not going to download an app if they aren’t sure what they are going to gain from it. Before dedicating your time and resources to the development, be sure to think this part through.
People are using mobile apps. It’s important for you to be where your customers are. This means it’s important for you to create an app for your business or else you risk losing those potential new users.
Ultimately, mobile is an incredibly important piece of your digital strategy and is only going to continue to grow. After creating a mobile-friendly website, developing an app is a great next step to consider. One thing to really think about is your purpose. Don’t just create an app to say that you have one. Always remember that user experience is the biggest priority! Make sure you have a clear purpose for your app and what it’s designed to do. This will also really help if you are hiring an outside app development company to help you with the task. Giving them clear guidelines on what you want from users to get from the app is a good way to make sure you get exactly what you’re looking for
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