Do you worry that your marketing strategy seems to have fallen flat? Tired of ranking behind your competitors in the search engine results? Feel like you’re not getting the quality of backlinks that you deserve?
If so, then you need to make a change — as soon as possible.
In this post, we’ll tell you about five of the most important — and most current — digital marketing solutions that you haven’t thought of.
From making sure that you’ve mastered the basics to introducing you to new marketing solutions your competitors don’t know about, by the end of it, you’ll be ready to create an epic content and digital marketing strategy for your brand.
1. Improve Your Overall Website Design
Even established businesses often get so hyper-focused on the minute details of digital marketing solutions, that they completely neglect the basics.
One of the most important online marketing strategies is your website design as a whole.
First of all, it should be intuitive and easy to navigate. This means you should have fonts and background colors that are easy to read, specific menu options and blog categorizations, and clickable images.
You need to ensure that your contact information — and even a Google Map — is displayed on each internal page of your website. You also need to include social media follow pages that automatically redirect users to the platform of their choice.
Since Google now operates with a mobile-first index, you’ll also need to continually test your website design to ensure that it’s optimized for mobile users.
2. Try a Live Video
If you want to come up with the best online marketing strategy, then you likely already know that video content is something you can’t ignore.
Yes, you should create YouTube videos, tutorial videos, and more. But don’t underestimate the power of live video.
First of all, it’s an awesome way to directly connect to your target market and to provide them with answers to their questions in real time.
But it also helps to build a personal connection between you and your market, instilling lots of consumer confidence in your brand. Your viewers will love seeing that you’re a company that can handle hard questions and that you don’t need to rely on scripted answers.
Plus, you can use social media to make live videos available after you’ve finished streaming.
3. Don’t Neglect Re-Targeting
Re-targeting is the perfect way to send a gentle reminder to followers that visited your website, put something in their carts or viewed an item, but for whatever reason, never actually bought it.
We’re all guilty of filling up our online shopping carts and walking away.
However, you need to see those consumers as opportunities, not as lost causes.
Re-targeting means that the products or services they walked away from will show up in their Google Ads, their social media feeds, and elsewhere on the web.
Re-targeting won’t just help you to get your revenue up. It’s also an incredibly effective lead generation and follow-up strategy.
4. Write a Guest Post
We know that you’re always looking for ways to bring more readers to your blog.
And while writing SEO-optimized, keyword-filled and actually informative blog posts on your website is essential to increase your traffic?
You also need to consider guest posting as one of your top digital marketing solutions.
Guest posting means that you write blog posts for authoritative and popular sites within your industry. First of all, writing a guest post for a trusted website lets followers know that you’re at the top of your field and that you truly are an expert.
But it also helps to drive traffic to your own website, and increase your overall SEO score in the process.
Google and other search engines take note of the fact that people are coming to your website from another highly-ranked site and take that into account when determining your ranking factor.
Think of guest posting as just another form of digital networking — and don’t forget to include internal links to your website in your posts.
5. Optimize for Voice Search
When it comes to the new marketing strategies that you can’t afford to miss out on, few options are more important than optimizing your content for voice search.
In fact, in today’s world, nearly 1/4 of all mobile searches are conducted through a voice app like Siri or Alexa.
To master voice search, make it your goal to be featured in the Google Snippets, which is the answer that is read aloud to the searchers. This means that you’ll need to create content that answers the most common questions in your industry.
You’ll also need to incorporate more longtail keywords into your content. For example, instead of something like, “Thai restaurants Charlotte NC,” try, “What are the best Thai restaurants near me?”
Need Expert Help Implementing These Digital Marketing Solutions?
We know that this post likely has you ready to start putting these digital marketing solutions and many others into practice.
However, while it can be easy to create a digital marketing strategy, it can be much harder to follow through with it. And if you take a DIY approach to SEO, social media, and more?
You can end up leaving some of the most important things out.
Instead, rely on professional marketing solutions to get the job done.
When you’re ready to learn more about all the different ways in which our team of experts can help you to take your current marketing strategy to the next level?
Spend some time on our website to learn how you can get started.