In today’s digital age, more and more customers are skipping lines at retailers and opting to do business over the internet instead.
According to the Census Bureau Retail Report, for at least one quarter of 2017, e-commerce accounted for over 10% of U.S. retail sales overall.
For customers, the internet provides ease of access and never-seen-before options. It’s more convenient to shop via sites than visiting busy malls and fighting crowds during peak business hours.
Businesses reap the rewards from the web, as well. But, online success depends on keeping customers interested and attracting new users to your site.
Engaging content is key to site optimization. If you want to drive traffic, creative, interactive content is a must-have.
Read on to find out 10 top-secret tips for engaging content that’s sure to make your site a hit!
10 Tips to Create Interactive Content Your Customers Will Love
Today, everyone has a website, which makes the online competition a fierce playing field when it comes to capturing consumer interest.
It’s not enough to feature content that blends in with what other sites are posting. If you want your site to make your audience take notice, you’re going to have to go the extra mile.
According to an article by Huff Post, 91% of non-engaged customers will leave with dissatisfaction. But, 75% of brands don’t even know what engagement means (although most claim to measure it).
Engaging customers is a proven game changer. And, interactive content is one of the most effective strategies to engage users who visit your site. But, with so many brands missing the mark, these strategies are not always known and are seldom used.
If you want to grab your customers’ attention, you have to stay ahead of the game. That’s why we’ve put together these 10 tips to help you create interactive content that’ll get you noticed.
1. Quiz Your Audience
Quizzes are an awesome way to hook customers’ attention and gauge consumer knowledge at the same time.
Not only that, many people who are cruising the internet will pause to take a quiz. People tend to find even random quizzes interesting because it’s testing their knowledge.
2. Survey Says…
A survey lets your customers know that you are interested in what they think about a subject. And, it gives you an opportunity to invite participants back to your site once the answers have been tallied. Once they have taken the time to enter their opinion, many will return to find out the final results simply out of curiosity.
3. Creative Contests (with prizes!)
We tend to be competitive by nature, which is why everyone loves to win a contest of any kind. When you throw in a prize, you’re likely to boost participation even more.
The cool thing about contests is that the prizes don’t have to be extravagant to win over your audience’s attention. Even simple, low-cost incentives are often enough to drive traffic up and rouse visitors’ interest.
4. Publish Statistics
Statistics are effective for several reasons. One is that they can be used in research by others. But, they also serve as a measuring stick against our preferences.
For example, 83% of adults find statistics fascinating, according to Statistic Brain Research Institute.
Whether or not you are concerned about the subject at hand, you are likely to find that statistic worth the seconds it took to read.
5. Give Consumers a Voice
When you make a decision based on your consumers’ opinion, it’s bound to make them feel as if they are essential. And, it also allows them to be a part of some grander idea.
We’ve seen this tactic by some big name products when rebranding their image. But, it doesn’t have to be as major as that.
You might ask consumers which flavors or colors they would like to see offered in a fall collection.
When people feel that you are listening, they are more likely to speak up.
6. Animated Graphics
The reason that animated graphics work is as basic as “cause and effect.” People like to see an effect, and when it’s put into play by one of their actions, it tends to grab their interest even more.
Whether it’s a page that “flips” or a character’s reaction to their action, animations tend to elicit excitement.
7. Engaging Videos
Videos have been shown to draw interest. In fact, a 2017 Forbes Magazine article reports that internet video traffic will account for 80% of all internet traffic in 4 years.
If you aren’t already using video content as part of your SEO strategy, now’s the time to start.
8. Social Media
One of the most obvious ways to attract new visitors these days is through the help of social media.
Creating shareable content is a must for today’s marketers. And if you use social media strategically, you can publish useful, exciting information that consumers want to share without ever coming across as pushy to your followers.
9. Offer a Freebie
There’s something about the word “free” that makes people flock to it. Whether it’s an e-book, printable, ‘toolkit,’ or another resource, your visitors are bound to appreciate anything that’s given to them for free.
And, if you’re smart, you can elicit their email address or contact info as part of the trade for your free offer.
10. An Interactive Calculator
A popular plug-in on today’s sites is to add a calculator tool that enables customers to find a solution.
Perhaps you want to share how much money they could save or illustrate a cost over a period of years.
Calculators allow customers a way to justify cost-savings without ever having to leave your site to perform the research.
Want More Professional Tips to Market Your Business Website?
Interactive content is just one piece of the puzzle when putting together a top-notch website to attract visitors.
Want more great ideas to market your business online?
Check out this post to find out more SEO tricks that’ll help you rake in leads with a winning website!