If you’re a small business, you rely on your website for people to learn about your business. In many cases, it serves as an online brochure.
The trouble is, many businesses are missing the boat on truly utilizing the potential of their site to generate leads.
They put up their site, maybe run a pay-per-click campaign, and hope that someone picks up the phone to call.
If that’s the case, then you’re throwing money out the window.
There’s a much better way to do things, and that’s by using SEO to generate leads and optimizing your website to capture those leads.
Want to know why? Read on to find out.
1. SEO has a better conversion rate
Let’s talk dollars and cents first.
SEO has a much higher conversion rate than other forms of marketing. With most other forms of marketing, you’re lucky to get a 4% conversion rate to close leads.
With SEO, the lead conversion rate is 14.6%.
That’s a big difference.
The more traffic you can get from SEO, the more leads you get. The more leads, the more customers.
And that’s good news for your bottom line.
2. It’s better for your brand
When you focus your marketing efforts on SEO, you’re giving your brand a chance to be more visible. Think about it this way, the more often you can get your site to rank on the first page of search results, the more people see your brand.
The more they see your brand, the more likely they are to trust your company and click through to your site.
Not only that but ranking on the first page consistently can boost credibility in the mind of potential customers.
3. Your Content Gets Better
At the heart of SEO is a good content strategy.
Your current content strategy might be to create blog posts and social media content when inspiration strikes. It might be every month or every six months.
Since SEO depends on consistently producing high-quality content, you’re forced to create valuable content on a regular basis.
Click through rate and how long people stay on your site are two ranking factors out of over 200. This is why you can’t just have bad content on your site.
It has to be useful and provide value.
4. Improved Reputation Management
One of the other ranking factors that’s used to determine search results is online reviews. All things being equal between two sites, the one with better reviews will rank higher.
Your company will look more trustworthy and credible online due to the positive reviews that you’ll have online.
You’ll also have a plan to deal with negative reviews should they appear.
5. You Can Measure ROI
Does SEO bring a return on investment?
One of the best things about using SEO is that it’s measurable. You can look at your reporting and know how much traffic you’re getting and from where.
You can then look at the number of converted leads, calculate your success rate and calculate your close rate.
That’s a lot better than other forms of advertising, like print, where you can’t be 100% sure how many people see your ad and call you.
6. Results Get Better and Better Over Time
With social media posts, you post something and three minutes later it’s gone.
That’s not the case with SEO.
Your content sticks around online, and the longer you provide content on a consistent basis, the more likely it will be found in search results.
It’s not uncommon for posts to continue to generate traffic two years after they’re published.
7. Right Now, People Visit Your Site and Leave
At this moment, you might have steady traffic to your site. They can come from various sources.
Unfortunately, 98% of those people will leave your site without ever signing up for anything.
A lead generation campaign can include a landing page that’s built to convert site visitors into leads.
You might not capture every single one of those visitors, but it’s going to be a lot better than only 2%, and remember over 14% of those leads you do get convert into customers.
8. Stay Ahead of the Competition
Using SEO for lead generation can help you stay ahead of your competition. Chances are that they know that they need to be at the top of search results for keywords, but they don’t have a strategy to get there.
They might be too inconsistent in content generation to make a difference.
They might be hoping someone visits their site and calls them.
When you invest in SEO, you’re putting your company in a better position to thrive in a competitive environment.
9. SEO Helps You Reach the Right Customers
How many times have you talked to potential clients who weren’t the right fit for your business?
Chasing down clients that don’t fit your services is a waste of time and money.
What’s great about SEO is that you get to bring in targeted clients by focusing on specific keywords that people use to find your products or services.
You can also reach them at various stages of the buying process, such as when they’re ready to buy by targeting buy [your product] online.
You can also target them when they’re researching products and services. For example, you can write comparison reviews comparing your service to others that they may be looking up.
10. You Can Automate Lead Generation Process
When you use SEO for lead generation, you have a proven way to drive traffic to your site. The next step in the process is to capture those prospects and develop relationships with them.
You can do that by automating an email sequence when you capture a lead. For example, you might offer a free whitepaper on your site. When someone signs up to receive it, you can then automate emails that are sent to them that take them along the buyer’s journey all the way through to purchase.
Lead Generation with SEO Works
When you use SEO for lead generation, you’re creating a system to use your website in a way that generates revenue for your business.
There are many reasons why you should invest in SEO, and the biggest ones are that you’ll see a return on investment and you’ll be sure to get in front of the right customers.
If you want to get ahead of your competition, contact us today for a consultation.