In 2017, Google’s advertising products helped U.S. companies create over $280 billion in revenue.
Adwords continues to be one of the best options available for businesses that want to increase traffic to their site. Adwords Express is a new offering from Google that will make it even easier to use the company’s ad service.
In a nutshell, Adwords express is a simplified version of Adwords. It’s a way for business owners and operators who have little experience with digital marketing to get ads up and running quickly. But is it worth it for your business?
The answer is yes. If you don’t have either Adwords or Adwords express campaigns running currently, you should. We’re diving into the reasons why below:
10 Reasons You Need Adwords or Adwords Express
Some of the reasons below pertain to paid advertising in general. Others are specific to Google Adwords Express. In either case, they are all important factors that explain why you should be advertising on Google.
1. Google’s Significant Search Traffic
In the early days of Google, there were some other competitors in the industry. But it’s no secret today that Google is the dominant online search engine. If a person is looking for information, it’s likely that they are going to start by turning to Google.
To understand this point, just look at the data. There are over 40 billion monthly searches on Google in the United States alone. Google reported in 2016 that the search engine was processing at least 2 trillion searches per year.
With numbers like this, it’s likely that some of your customers and prospects are looking for your offering on Google.
Google searches and Google advertising are both based on keywords. This is important since people looking for your business will be typing specific phrases related to your product or service. Unlike a billboard or direct mailer, when you advertise on Google, you know people seeing your ads have at least a mild interest in what you offer.
3. You Only Pay For Results
Google sells its advertising products on a cost per click basis. That means if you put up an ad and no one clicks on it, it won’t cost you any money. It also gives Google an incentive for your ads to be successful.
Paying more money with Adwords or Adwords Express is the sign of a successful campaign. Unlike print advertisements on a fixed cost, your money goes directly to generating a result, not just creating an ad.
4. High Degree of Control
Even if you only use Adwords Express, you still have a lot of control over who sees your ads. You can set a specific geolocation that your ads are served to. This is a powerful tool for local businesses who don’t have any interest in people outside their location.
You can also set a daily or monthly maximum budget for your ads. That means you’ll always be aware of and in control of the amount of money you spend on Adwords.
5. You Can Experiment
Adwords is very conducive to tweaks and changes in your advertising approach. You are able to save historic ad data and compare it to your present campaign. This is valuable for A/B testing, which is an important strategy to make your ads better.
Contrast this with a fixed placement in a newspaper or magazine. You won’t be able to change your ad at all until the agreed upon timeframe ends.
6. Adwords Doesn’t Require a Huge Upfront Investment
If you are looking for placement on the radio or in a newspaper, good luck finding exposure without spending at least four figures. To get a quarter-page ad in a newspaper with a circulation of about 150,000, you would have to spend nearly $6,000.
You may be able to find better prices from smaller publications, but they may not have the exposure you need to be successful. With Adwords, you can get started with a fraction of that cost. Some keywords can receive clicks for just $5 or $10 per day.
7. Adwords is Not Interruptive
When was the last time you responded positively to a telemarketing call or a salesman showing up at your door? The reality is that these tactics no longer work, at least not the way they used to.
These days consumers prefer to go and find information themselves. By advertising on a search engine, you’re putting your business in place to reach customers who are actually looking for you. This is a much better strategy than interrupting those who may or may not be interested.
8. Adwords Gives You a Well-Rounded Digital Presence
If you are savvy enough to look into Adwords, you probably also have a website and social media presence. Companies that engage in different activities like paid advertising, social media marketing, and email marketing are viewed as modern and sophisticated.
By simply running an Adwords campaign, you can help improve your company’s reputation.
9. It Informs Your SEO Strategy
Along with paid advertising with Adwords, SEO is one of the most important ways to gain search traffic. If you run an Adwords campaign, you can use the data to determine which keywords people are searching for when looking for your company.
From there, you can use SEO to optimize your website for these keywords. In this way, paid advertising indirectly helps your organic search marketing.
10. Adwords Provides Lots of Data
When you put an ad in a newspaper or magazine, there’s no way to tell how many people see it. Sure, you can estimate based on the circulation numbers, but that’s still not an exact figure.
With Adwords, you’ll be able to see exactly many people saw your ad and clicked on it. You can also see which keywords are driving the most traffic to your ad. These insights are critical for improving your advertising and marketing messaging going forward.
Last Word on Adwords
There’s a reason why millions of businesses around the world are using Adwords: It works. If you want a scalable, controllable way to bring traffic to your website without breaking the bank, Adwords or Adwords Express is ideal for you.
To learn more about paid and organic search marketing, read the other posts on our blog.